Does Your Brand Seems to Be All Over the Place?

I was having a conversation with a good friend and fellow business owner when she made the statement, “Lisa, you know my brand is schizophrenic in the marketplace!” That statement painted a very real picture for me. First I understand mental illness is no laughing matter and it wasn’t a joke. She wasn’t be insensitive […]

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What You Didn’t Know About Influencers

Being connected to influential people has its perks and this is why the Inflentials are approached and stalked. People like Oprah have helped catapult many an author to success because of her endorsement. These influencers are people we trust and look up to because they’ve achieved a certain level of success. I attended a class […]

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What Businesses Can Learn From Shake Up in Fast Food Industry

It seems that Americans are making better food choices. It’s obvious by the latest round of commercials and social media campaigns I see. Kentucky Fried Chicken One of KFC’s recent commercials suggests we’re buying less fried chicken and stopping at the grocery store and buying more rotisserie chicken. A Bloomberg Businessweek article said KFC is […]

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