Your Email Subject Lines Matter

Today, approximately 144.6 billion emails will be sent worldwide. That’s a lot of emails and according to Pingdom, 68 percent will be spam and caught by your spam filter and another 61 percent of those emails will be considered nonessential proving the point, your email subject lines matter. I was reminded of this last week. […]

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Man, that’s some list!

Believe it or not, there are some companies that do not use social media in their marketing efforts. They don’t have too. They have an email list that is seriously working for them. That’s what I learned from a colleague on Facebook the other day. That’s one heck of a list. This company sends out […]

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