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Why Your Business Name, Book Title, Product Name, Event Name Matters

Overstock.com is an online retailer selling everything from clothing to furniture and pretty much everything in between. According to Wikipedia, when the company was founded in 1997, it exclusively sold surplus and returned merchandise on an online e-commerce marketplace, liquidating the inventories of at least 18 failed dot-com companies at below-wholesale prices. Well now, it’s 2017, […]

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With Business Growth Comes Business Growing Pains

It’s the hope and dream of every entrepreneur and small business owner. The day your business turns the corner and is officially profitable! It’s the long-awaited day when you’re no longer operating at a loss and your profitability projections and bank balance become one. [Cue angelic chorus] Congratulations! Growth has been steady and you’ve got […]

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ShopTalk Ep 15: Customer Service and the Bottom Line

If you don’t think there’s a direct correlation between customer service and the bottom line you’d be sadly mistaken. Ninety-six percent of customers who have a bad service experience with your company are likely to leave your company without saying why. They won’t tell you, but they will tell their friends and more than likely […]

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