What Mercy Looks Like: The Project, The Premiere, The People

The Project You have to understand that this project was not on our production schedule and nowhere near our radar. It kind of just fell into our lap. We saw this great organization corralling volunteers from all across the United States to help Houston-area homeowners recover from Hurricane Harvey. We called them superheroes and started documenting their […]

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Why Your Business Name, Book Title, Product Name, Event Name Matters

Overstock.com is an online retailer selling everything from clothing to furniture and pretty much everything in between. According to Wikipedia, when the company was founded in 1997, it exclusively sold surplus and returned merchandise on an online e-commerce marketplace, liquidating the inventories of at least 18 failed dot-com companies at below-wholesale prices. Well now, it’s 2017, […]

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With Business Growth Comes Business Growing Pains

It’s the hope and dream of every entrepreneur and small business owner. The day your business turns the corner and is officially profitable! It’s the long-awaited day when you’re no longer operating at a loss and your profitability projections and bank balance become one. [Cue angelic chorus] Congratulations! Growth has been steady and you’ve got […]

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