Shop Talk Blog

With Business Growth Comes Business Growing Pains

It’s the hope and dream of every entrepreneur and small business owner. The day your business turns the corner and is officially profitable! It’s the long-awaited day when you’re no longer operating at a loss and your profitability projections and bank balance become one. [Cue angelic chorus] Congratulations! Growth has been steady and you’ve got […]

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The Power of Word of Mouth Marketing

I saw it for myself…live and in real time…the power of word of mouth marketing or WOMM. I was getting my pedicure at my favorite spa. I love this place for their atmosphere. No TVs blaring…Zen-like music plays and peace and tranquility oozes from the paint on the walls. It’s typically quiet…patrons understand it’s a […]

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Does Your Brand Seems to Be All Over the Place?

I was having a conversation with a good friend and fellow business owner when she made the statement, “Lisa, you know my brand is schizophrenic in the marketplace!” That statement painted a very real picture for me. First I understand mental illness is no laughing matter and it wasn’t a joke. She wasn’t be insensitive […]

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What Businesses Can Learn From Shake Up in Fast Food Industry

It seems that Americans are making better food choices. It’s obvious by the latest round of commercials and social media campaigns I see. Kentucky Fried Chicken One of KFC’s recent commercials suggests we’re buying less fried chicken and stopping at the grocery store and buying more rotisserie chicken. A Bloomberg Businessweek article said KFC is […]

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