Business

How to create brand loyalist

Brand loyalists—consumers who refuse to purchase the competitor’s product regardless. A major life change is one of the only things that will steer a brand loyalist away from her beloved brand. Well the good folk over at Downy have a new brand loyalist! I explain why and tell you how you can create brand loyalist […]

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Failing gracefully

Zappos CEO Tony Hsieh would be very proud. He is the leader of transparency in business and admitting a failure and then detailing that failure for all to see and benefit from is quite admirable in my book. That’s just what one Houston business owner did recently. You can read her story here. She hosted […]

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Delivering under pressure

A LinkedIn strategy I learned worked and landed me a meeting with a potentially big client. I was prepared for my meeting the night before; all that was left was to stop by the big office supply store and pick up my presentation. I leave early enough because stuff happens and I refused to be […]

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Man, that’s some list!

Believe it or not, there are some companies that do not use social media in their marketing efforts. They don’t have too. They have an email list that is seriously working for them. That’s what I learned from a colleague on Facebook the other day. That’s one heck of a list. This company sends out […]

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Four ways to produce longevity

Los Angeles is just as I remembered. The weather was absolutely gorgeous. The beaches and the Pacific welcomed me back home. I breathed in the salt air, felt the wind on my face and I exhaled. I did notice the city had less graffiti and there was one other thing I noticed. I was born […]

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It’s got to be right

Here’s a helpful tip that will save you time and money. You have to have the right product or service, for the right price, targeted to the right audience, accompanied by the right message, in the right medium to see success. Otherwise, you’re one frustrated business owner and marketer. Right Product/Service This goes back to […]

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Offering value to today’s consumer is a must

Organizations will often submit definitions for their field of interest. For instance, the Public Relations Society of America (PRSA) will write and submit a definition for public relations which is then used by professionals and academia. The American Marketing Association (AMA) is no different and offers the following definition of marketing. They contend that marketing […]

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So much more than a logo

Positioning and Branding Positioning is a marketer’s attempt to create a favorable opinion of a product or brand in the mind of the consumer. Positioning supplies information, data, images to influence the consumer’s perception of the product or brand. “Branding,” according to Marian Wood “is the use of words, designs and symbols to give a […]

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