Earlier this week, I created an impromptu video responding to an email I received from a potential vendor. You can view it here. I wasn’t happy and received some g ood advice from people I trust; basically they said run. I did. And now I’m thankful for the experience because I’ve met some incredible talent […]
Brand loyalists—consumers who refuse to purchase the competitor’s product regardless. A major life change is one of the only things that will steer a brand loyalist away from her beloved brand. Well the good folk over at Downy have a new brand loyalist! I explain why and tell you how you can create brand loyalist […]
Zappos CEO Tony Hsieh would be very proud. He is the leader of transparency in business and admitting a failure and then detailing that failure for all to see and benefit from is quite admirable in my book. That’s just what one Houston business owner did recently. You can read her story here. She hosted […]
Finding the right message to connect with your audience doesn’t typically happen overnight. Did you know the popular odor eliminator Febreze initially struggled to connect with its audience and the project was almost scrubbed? It’s true. According to The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg, […]
I’ve witnessed an about face by two major companies in their advertising theme. DriveTime and J.G. Wentworth have shifted from their “humorous” or light-hearted advertising to ads designed to pull on one’s heart or convey compassion and understanding. DriveTime entered the market with a series of ads that were in my opinion silly and good […]
Whoever said build it and they will come wasn’t responsible for PR and marketing. After working on a project and not seeing the desired results in a particular area, I asked a retired member of the this audience what was missing. What exactly was this audience looking for? The answer floored me. With a few […]