Me Incorporated
Creating a Personal Brand for Life and Work
Personal branding is the practice of marketing oneself and their careers as brands, and this idea of personal branding is growing! Me, Incorporated presented by marketing consultant, Lisa N. Alexander aka The Marketing Stylist™ will walk attendees through creating and defining their own personal brand. The same methodology Alexander uses with her clients, building mission and value statements, deciding on a persona based on the 12 Branding Archetypes and defining goals will be explored in this interactive presentation.
Attendees of Me, Incorporated will:
• Create and define their own mission and value statement
• Determine their brand persona
• Define how they want their brand to be known which dictates how they
show up in the workplace and in their personal lives
• And finally, learn how to communicate and advocate effectively for their
brand
Me, Incorporated
Personal Branding for Work and Life
Course Description
Personal branding is the practice of marketing oneself and their careers as brands and this idea of personal branding is growing! Me, Incorporated presented by marketing consultant, Lisa N. Alexander aka The Marketing Stylist™ will walk attendees through creating and defining their own personal brand. The same methodology Alexander uses with her clients, building mission and value statements, deciding on a persona based on the 12 Branding Archetypes, and defining goals will be explored in this interactive presentation. Alexander also explores how “confirmation biases” affect personal branding.
Cassandra B. Anderson
ASSISTANT TO THE EXECUTIVE VICE PRESIDENT / TEXAS CHILDREN’S HOSPITAL
Everyone enjoyed the seminar so very much. I’ve heard great feedback from some of the administrative assistants. Some of the comments were “Lisa is so-down-to earth and so relatable”; “Lisa makes you think outside of the box”; “It was a fun and educational seminar”; “I really enjoyed the seminar, thank you”; “Lisa is a great teacher”; “Lisa has a great sense of humor”. This was a great experience for our team.