Delivering under pressure

A LinkedIn strategy I learned worked and landed me a meeting with a potentially big client. I was prepared for my meeting the night before; all that was left was to stop by the big office supply store and pick up my presentation. I leave early enough because stuff happens and I refused to be […]

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Man, that’s some list!

Believe it or not, there are some companies that do not use social media in their marketing efforts. They don’t have too. They have an email list that is seriously working for them. That’s what I learned from a colleague on Facebook the other day. That’s one heck of a list. This company sends out […]

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Four ways to produce longevity

Los Angeles is just as I remembered. The weather was absolutely gorgeous. The beaches and the Pacific welcomed me back home. I breathed in the salt air, felt the wind on my face and I exhaled. I did notice the city had less graffiti and there was one other thing I noticed. I was born […]

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It’s got to be right

Here’s a helpful tip that will save you time and money. You have to have the right product or service, for the right price, targeted to the right audience, accompanied by the right message, in the right medium to see success. Otherwise, you’re one frustrated business owner and marketer. Right Product/Service This goes back to […]

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