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Blogs & Articles

"What's that thing called?" Why names matter

When I first started soaping, I came across this silicone mold at one of those dollar stores. I thought they […]

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Marketing Outside the Lines Means Taking Risks

Sometimes life and marketing are about taking risks. About trying something different in order to grab the attention of your […]

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Can you have a book signing with no book?

It was their first book. Blood. Sweat. Tears. That’s what it took to get the words out of their head […]

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Email marketing in a noisy, crowded, COVID-19 kind of world

There I was, reading some article I’d followed from Facebook. I still don’t remember what the link was. All I […]

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