Lisa N. Alexander, The Marketing Stylist™
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February 21, 2021February 21, 2021  by Lisa N. Alexander

“What’s that thing called?” Why names matter

When I first started soaping, I came across this silicone mold at one of those dollar stores. I thought they would make interesting sample soaps so I bought three of them. At the time I questioned whether or not to buy more but decided against it. I had no idea if the smaller soaps would […]

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in Branding / Front Page / Marketing
February 11, 2021February 21, 2021  by Lisa N. Alexander

Marketing Outside the Lines Means Taking Risks

Sometimes life and marketing are about taking risks. About trying something different in order to grab the attention of your target audience. In a positive way of course. Big brands do it all the time, one because they have (or had) the budgets to do so. (2020 was a gamechanger for sure.) So, once upon […]

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in Featured Posts / Front Page / Marketing
February 4, 2021February 21, 2021  by Lisa N. Alexander

Can you have a book signing with no book?

It was their first book. Blood. Sweat. Tears. That’s what it took to get the words out of their head and heart and into manuscript format. With the publisher hired, the manuscript was submitted. Now it was time to celebrate with a book signing party. The venue secured. The guest list finalized. The menu selected. […]

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in Business / Featured Posts / Front Page
February 1, 2021February 1, 2021  by Lisa N. Alexander

Email marketing in a noisy, crowded, COVID-19 kind of world

There I was, reading some article I’d followed from Facebook. I still don’t remember what the link was. All I know is that the author’s words made me stop and rethink email marketing. Again. Currently, I have over 48,000 unopened emails in my inbox. Now, I do have several email accounts coming into one Google […]

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in Email Campaigns / Front Page / Marketing
January 11, 2021  by Lisa N. Alexander

A True Client Story

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in Featured Posts / Front Page / Success
December 18, 2020December 18, 2020  by Lisa N. Alexander

2020 Case Study: Growing Alexander Farm & Orchard

The pandemic all but dried up PrettyWork Creative’s (PWC) business this year and the pivot we made was a bit different. In my previous post, I shared how my side hustle, Alexander Farm & Orchard (AFAO) became my primary business focus. I would bring all of what PrettyWork had to offer—our creativity, marketing, video capabilities, and […]

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in Business / Front Page
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Hey Everybody! I’m Lisa!

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Lisa is an award-winning filmmaker, sought-after speaker who is both marketer and creative! Known as The Marketing Stylist™, Lisa also owns PrettyWork Creative, a creative agency, where she and her husband work together to create amazing stories for their clients.

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Recent Posts

"What's that thing called?" Why names matter Feb 21st, 2021
Marketing Outside the Lines Means Taking Risks Feb 11th, 2021