Now that the #chickenwars have cooled off and Popeye’s is out of chicken let’s talk about a few things that made this a nationwide phenomenon. Some entrepreneurs and small business owners were a little salty about all the free shares and comments about the ongoing battle between Popeye’s and Chick Fil A by family and […]
After two years, I finally finished my book, What Million-Dollar Brands Know: Marketing & Branding Strategies for Today’s Entrepreneur. During the process, I lost my mom and my sister, conducted 15 interviews with 15 amazing women business owners, two interview audio transcriptions, and a major rewrite. When it was all done, all was left was […]
Jill Kerrigan, Jak Designs In my soon-to-be-released book, What Million-Dollar Brands Know: Marketing & Branding Strategies for Today’s Entrepreneur, I interviewed business owner, Jill Kerrigan of JAK Designs. During our time together she talked about the importance of consistently feeding your company’s marketing machine and what happens when you don’t. Every business owner knows […]
Someone compliments you on how great you look. You’ve been working out, eating clean and you appreciate the fact that someone noticed and said something about it. But you never thank the person for noticing. The compliment is just left hanging. That’s quite similar to guests leaving a review on Facebook, Yelp or Google and […]
Known as The Marketing Stylist™, Alexander will release her first marketing book later this summer. The book features the marketing successes and failures of national and international million-dollar women-owned businesses. On September 22, 2019, the day recognized as American Business Women’s Day, What Million-Dollar Brands Know: Marketing & Branding Strategies for Today’s Entrepreneur by Lisa […]
Today’s Woman Business Owner The 2017 State of Women-Owned Business Report says that there are 11.6 million women businesses in the U.S. as of January 2017. You are in such good company! We’re starting businesses, employing people in our communities, and the number of women generating a half million dollars in revenue or more has […]