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March 21, 2021March 21, 2021  by Lisa N. Alexander

The Long Road to Here: An Agency for the Culture

I love television commercials. I always have. Even as a kid, more so than the cereal or toy being advertised, I wanted to know how they made the commercial. I wanted to know how they made text fly and dolls come to life.  The commercials that always stopped me dead in my tracks because of […]

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in Business / Front Page / Leadership

March 18, 2021  by Lisa N. Alexander

Replacing Cage Fight Conversations with Constructive Ones

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in Featured Posts / Front Page
February 21, 2021February 21, 2021  by Lisa N. Alexander

“What’s that thing called?” Why names matter

When I first started soaping, I came across this silicone mold at one of those dollar stores. I thought they would make interesting sample soaps so I bought three of them. At the time I questioned whether or not to buy more but decided against it. I had no idea if the smaller soaps would […]

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in Branding / Front Page / Marketing
February 11, 2021February 21, 2021  by Lisa N. Alexander

Marketing Outside the Lines Means Taking Risks

Sometimes life and marketing are about taking risks. About trying something different in order to grab the attention of your target audience. In a positive way of course. Big brands do it all the time, one because they have (or had) the budgets to do so. (2020 was a gamechanger for sure.) So, once upon […]

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in Featured Posts / Front Page / Marketing
February 4, 2021February 21, 2021  by Lisa N. Alexander

Can you have a book signing with no book?

It was their first book. Blood. Sweat. Tears. That’s what it took to get the words out of their head and heart and into manuscript format. With the publisher hired, the manuscript was submitted. Now it was time to celebrate with a book signing party. The venue secured. The guest list finalized. The menu selected. […]

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in Business / Featured Posts / Front Page
February 1, 2021February 1, 2021  by Lisa N. Alexander

Email marketing in a noisy, crowded, COVID-19 kind of world

There I was, reading some article I’d followed from Facebook. I still don’t remember what the link was. All I know is that the author’s words made me stop and rethink email marketing. Again. Currently, I have over 48,000 unopened emails in my inbox. Now, I do have several email accounts coming into one Google […]

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in Email Campaigns / Front Page / Marketing
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Hey Everybody! I’m Lisa!

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Lisa is an award-winning filmmaker, sought-after speaker who is both marketer and creative! Known as The Marketing Stylistâ„¢, Lisa also owns PrettyWork Creative, a creative agency, where she and her husband work together to create amazing stories for their clients.

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Recent Posts

The Long Road to Here: An Agency for the Culture Mar 21st, 2021
Replacing Cage Fight Conversations with Constructive Ones Mar 18th, 2021
 

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