This show has been archived and is no longer in production. However, please enjoy the content! _____________________ I’m in the middle of conducting a study on women business owners and our collaboration practices. If you’re a female business owner and want to share your collaborative story…good, bad, or ugly, take this quick survey. This has […]
I’ve read enough blog posts and social media updates to know that women typically have a hard time charging what their product or services are worth. They all want to know “what should I charge?” and often pull a number from the air that sounds reasonable and make that their sales price. Then there’s the […]
I was listening to a podcast and I couldn’t believe what I heard. An idea was being pitched to a room full of executives; the CMO, COO, they were all there. They were asked to complete the following statement. Brand X is (fill in the blank). There was silence. These executives couldn’t say what the […]
Update: At the time of posting, I wasn’t certain if Houston bloggers had been included in the PR push for the Smahrt Girl event. Pamela Ellis, founder of the organization sent me a note to say that fellow blogger Mandy of CEOglam and Brevello also helped promote the event. It’s prom season and Smahrt […]
Every so often I’ll hear a business owner declare that everybody is their customer. That their product or service will work for any and everybody and every time I hear this…I cringe. Defining your target audience is critical to your business success. I promise you don’t want everybody as your customer. Get a few seasoned […]
As long as I have been blogging, it has always been a good thing to include links to outside sources in your blog posts. Now backlinking is still a gray area for me. Yahoo still won’t let me participate as an expert and answer questions because of some erroneous online advice I followed years ago. […]