Every so often I’ll hear a business owner declare that everybody is their customer. That their product or service will work for any and everybody and every time I hear this…I cringe. Defining your target audience is critical to your business success. I promise you don’t want everybody as your customer. Get a few seasoned […]
As long as I have been blogging, it has always been a good thing to include links to outside sources in your blog posts. Now backlinking is still a gray area for me. Yahoo still won’t let me participate as an expert and answer questions because of some erroneous online advice I followed years ago. […]
I’ve heard this phrase used by lots of people in various scenarios but here’s what I know for sure, fake it til you make it has some serious consequences. Sometimes even deadly ones. Entrepreneurs are told to fake it til they make it and according to some experts this is very dangerous. There are a […]
This show has been archived and is no longer in production. However, please enjoy the content! ________________ If you don’t think there’s a direct correlation between customer service and the bottom line you’d be sadly mistaken. Ninety-six percent of customers who have a bad service experience with your company is likely to leave your company […]
I’m what the airline industry would call a leisure traveler. I buy my airline tickets at least 21 days in advance to get the best deal. I’m also a native Californian residing in Houston so I would always see a nice jump in my frequent flyer miles when I went back home to visit. Still, […]
Inevitably it will happen. Someone will say something negative about your brand or service on social media or your company may become enthralled in some negative PR at which point you’re not so sure all PR is good PR. This week, as we wind down our Business Expansion Series, Phyllis Bailey of 3B Resources Group […]