The pandemic all but dried up PrettyWork Creative’s (PWC) business this year and the pivot we made was a bit different. In my previous post, I shared how my side hustle, Alexander Farm & Orchard (AFAO) became my primary business focus. I would bring all of what PrettyWork had to offer—our creativity, marketing, video capabilities, and […]
The Year of the Pivot The COVID-19 Switch Whatever you want to call it, businesses across the country found themselves in flux due to the novel coronavirus. Some businesses were able to shift and Corona beer even managed increased sales of 50% according to one Marketing Week article. Other smaller businesses and restaurants didn’t survive […]
Marjorie and I have known each other virtually for a decade now. We’ve never met IRL (in real life). We’re both marketers and that’s what brought us together on Twitter all those many years ago. She tells the story about how I was one of the few people who attended her Twitter chat way back […]
If attending Fall and holiday marketplaces generated the bulk of your Q4 revenue, 2020 has forced all of us to shift. Many face-to-face markets have gone virtual and there are still a good many people who choose to avoid crowds. And all of this impacts your bottom line. The good news is because a lot […]
I’ve been on both sides of the ask equation. I’ve asked corporations, small business owners, and makers to sponsor events and to donate in-kind items. And now with the launch of my first product-based business, Alexander Farm & Orchard, I’ve been on the receiving end of that ask. Here’s what I’ve learned from both experiences. […]