Who likes traffic? I’ll venture and say none of us! It interferes with our desire to be free on the open road. Well, if you’re a small business owner, traffic is a good thing. And if you’re using Eventbrite, you may be diverting that traffic. Here’s a quick video marketing tip on using Eventbrite. […]
Rest assured I haven’t lost my mind. But of a certainty, the GEICO gecko IS talking to me. GEICO is running two ads; one on TV and the other a radio spot and I promise the gecko is talking to me. That’s the power of targeted messaging. GEICO is using a cartoon familiar to Generation […]
The marketplace is filled with every type of consumer you could possibly imagine. There are businesses that offer products and services to other businesses (B2B) and others that have offerings for consumers (B2C). Even the government and noprofit organizations are members of the marketplace. Yet the goal of each of these entities is not to […]
If you look at the life and ministry of Jesus, there are some great marketing lessons to be learned. Jesus had a clearly identified audience and his mission and goals were clear. He even shows us how to handle unresponsive or reluctant markets. It’s recorded in the New Testament that after a successful launch, Jesus went back […]
I am a Generation Xer–the generation currently sandwiched between baby boomers and millennials. News outlets may vaguely refer to us as the troubled middle class every know and then, but as a Gen Xer I’ll admit that sometimes I feel my generation is overlooked. That’s why when a company’s advertisement is strategically targeted to me I […]
You only have one chance to make a good first impression is what they say. So I wanted my first impression to be amazing since my presentation would speak for me and a store-bought presentation folder wouldn’t produce the wow factor I was after. If I was going to make an impression, I needed a […]