Positioning and Branding Positioning is a marketer’s attempt to create a favorable opinion of a product or brand in the mind of the consumer. Positioning supplies information, data, images to influence the consumer’s perception of the product or brand. “Branding,” according to Marian Wood “is the use of words, designs and symbols to give a […]
It’s official. Social media isn’t going anywhere and businesses are learning how to navigate its waters and introduce their brand. Internet branding is an effective strategy business owners can employ to establish and solidify their position in the marketplace. Major brands use these strategies and expansion of their brand has been great. Utilizing the Internet […]
You’ve done everything right. You wrote out a plan and implemented your plan, you’re in all the right places to engage your customer, your press release was picked up by your local media but you’re still not seeing the success you’d hoped for. Know that no business brand is produced overnight. It follows a methodical […]
During the 1990s, telecommuting was a growing concept but didn’t really infiltrate the business community as many of us had hoped. Even today if you peruse the classified section on Craigslist, employers looking for freelancers insist that the work be completed on site. Telecommuters need not apply and that’s perfectly within their right to make […]
The Web is full of stats and you really can find a stat for almost anything. There are even stats for blogs. I know this because a friend forwarded an article full of them a few weeks ago. This article studied the best time and day to post your blog and shared their findings. According […]
The Internet is an amazing place. You’re literally just one mouse-click, finger swipe away from all kinds of information. This is the Information Age! One caveat though; all the information presented online isn’t trustworthy. Anyone can offer how-to’s but following some of those how-to’s can cost you. There’s Money to be made on Craigslist! I […]