Here’s a helpful tip that will save you time and money. You have to have the right product or service, for the right price, targeted to the right audience, accompanied by the right message, in the right medium to see success. Otherwise, you’re one frustrated business owner and marketer. Right Product/Service This goes back to […]
Organizations will often submit definitions for their field of interest. For instance, the Public Relations Society of America (PRSA) will write and submit a definition for public relations which is then used by professionals and academia. The American Marketing Association (AMA) is no different and offers the following definition of marketing. They contend that marketing […]
Positioning and Branding Positioning is a marketer’s attempt to create a favorable opinion of a product or brand in the mind of the consumer. Positioning supplies information, data, images to influence the consumer’s perception of the product or brand. “Branding,” according to Marian Wood “is the use of words, designs and symbols to give a […]
It’s official. Social media isn’t going anywhere and businesses are learning how to navigate its waters and introduce their brand. Internet branding is an effective strategy business owners can employ to establish and solidify their position in the marketplace. Major brands use these strategies and expansion of their brand has been great. Utilizing the Internet […]
You’ve done everything right. You wrote out a plan and implemented your plan, you’re in all the right places to engage your customer, your press release was picked up by your local media but you’re still not seeing the success you’d hoped for. Know that no business brand is produced overnight. It follows a methodical […]
During the 1990s, telecommuting was a growing concept but didn’t really infiltrate the business community as many of us had hoped. Even today if you peruse the classified section on Craigslist, employers looking for freelancers insist that the work be completed on site. Telecommuters need not apply and that’s perfectly within their right to make […]