So much more than a logo

Positioning and Branding Positioning is a marketer’s attempt to create a favorable opinion of a product or brand in the mind of the consumer. Positioning supplies information, data, images to influence the consumer’s perception of the product or brand. “Branding,” according to Marian Wood “is the use of words, designs and symbols to give a […]

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Since it’s not going anywhere

It’s official. Social media isn’t going anywhere and businesses are learning how to navigate its waters and introduce their brand. Internet branding is an effective strategy business owners can employ to establish and solidify their position in the marketplace. Major brands use these strategies and expansion of their brand has been great.  Utilizing the Internet […]

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The beauty of coworking

During the 1990s, telecommuting was a growing concept but didn’t really infiltrate the business community as many of us had hoped. Even today if you peruse the classified section on Craigslist, employers looking for freelancers insist that the work be completed on site. Telecommuters need not apply and that’s perfectly within their right to make […]

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