Just say no is a familiar anti-drug campaign from my high-school days. Some argue the effectiveness of the campaign but the tag line can be applied to many facets of our lives. I’ve learned to use it in business and found it to be quite effective. Kim Coles said at the recent Women Empowerment Conference […]
Our Labrador Kobe is six months old; we’ve had him since he was 15 weeks. My husband and I were convinced that if we were going to be pet owners of a big dog, the dog would have to be well trained. Let’s just say leash training a puppy is not for the faint of […]
Here’s a helpful tip that will save you time and money. You have to have the right product or service, for the right price, targeted to the right audience, accompanied by the right message, in the right medium to see success. Otherwise, you’re one frustrated business owner and marketer. Right Product/Service This goes back to […]
Organizations will often submit definitions for their field of interest. For instance, the Public Relations Society of America (PRSA) will write and submit a definition for public relations which is then used by professionals and academia. The American Marketing Association (AMA) is no different and offers the following definition of marketing. They contend that marketing […]
Positioning and Branding Positioning is a marketer’s attempt to create a favorable opinion of a product or brand in the mind of the consumer. Positioning supplies information, data, images to influence the consumer’s perception of the product or brand. “Branding,” according to Marian Wood “is the use of words, designs and symbols to give a […]
It’s official. Social media isn’t going anywhere and businesses are learning how to navigate its waters and introduce their brand. Internet branding is an effective strategy business owners can employ to establish and solidify their position in the marketplace. Major brands use these strategies and expansion of their brand has been great. Utilizing the Internet […]