The Project You have to understand that this project was not on our production schedule and nowhere near our radar. It kind of just fell into our lap. We saw this great organization corralling volunteers from all across the United States to help Houston-area homeowners recover from Hurricane Harvey. We called them superheroes and started documenting their […]
Overstock.com is an online retailer selling everything from clothing to furniture and pretty much everything in between. According to Wikipedia, when the company was founded in 1997, it exclusively sold surplus and returned merchandise on an online e-commerce marketplace, liquidating the inventories of at least 18 failed dot-com companies at below-wholesale prices. Well now, it’s 2017, […]
I love good marketing. Some appreciate the complexities of a Piccasso or the finish of a fine wine but I enjoy the brilliance and creativity of a well-thought-out marketing strategy. A really good one will make me break out in applause right in front of my computer. One of my favorite color-outside-the-lines marketing campaign was implemented […]
A colleague and I were chatting about social media graphics and memes when she told me to be careful about using script or cursive writing in these types of graphics. She said that a number of Millennials can’t read it. My jaw dropped. It never dawned on me that Millennials like my son couldn’t just write […]
It’s the hope and dream of every entrepreneur and small business owner. The day your business turns the corner and is officially profitable! It’s the long-awaited day when you’re no longer operating at a loss and your profitability projections and bank balance become one. [Cue angelic chorus] Congratulations! Growth has been steady and you’ve got […]
Once upon a time, I was brought in on the very beginning stages of a project for an oil and gas company. The company was a long-time client of the project manager but this particular business center was potentially a new client. During our very first meeting, my role was to listen, take notes and observe. […]