I love good marketing. Some appreciate the complexities of a Piccasso or the finish of a fine wine but I enjoy the brilliance and creativity of a well-thought-out marketing strategy. A really good one will make me break out in applause right in front of my computer. One of my favorite color-outside-the-lines marketing campaign was implemented […]
A colleague and I were chatting about social media graphics and memes when she told me to be careful about using script or cursive writing in these types of graphics. She said that a number of Millennials can’t read it. My jaw dropped. It never dawned on me that Millennials like my son couldn’t just write […]
It’s the hope and dream of every entrepreneur and small business owner. The day your business turns the corner and is officially profitable! It’s the long-awaited day when you’re no longer operating at a loss and your profitability projections and bank balance become one. [Cue angelic chorus] Congratulations! Growth has been steady and you’ve got […]
Once upon a time, I was brought in on the very beginning stages of a project for an oil and gas company. The company was a long-time client of the project manager but this particular business center was potentially a new client. During our very first meeting, my role was to listen, take notes and observe. […]
As a marketer and blogger for several sites, I’ve learned that different posts serve different functions and deliver different outcomes. If feasible, find ways to include the following in your blog’s content marketing for balance and variety. Your audience will thank you. There’s the writing you do to draw the masses (writing on current trends and topics). […]
Depending on who you ask, email marketing is alive and well and making lots of money for businesses and brands. Ask others and email marketing will soon have matching headstones with print magazines. Here’s the thing, I don’t understand why people are so anxious to see print go away! Print’s not dead yet! And you guessed […]