Facebook held a day seminar here in Houston not to long ago and they admitted it. I was there and heard it with my own ears. Organic growth was just about dead. What is organic growth and why should you care that it’s currently on life support? Organic growth is what used to happen […]
You want traffic to your site. Lots of traffic. You want that traffic to linger and visit other areas of your site. You want traffic to produce new traffic by sharing your content and you’d love for them to ultimately hit the “buy now” button. Well those things can’t happen if we inadvertently drive […]
There are a number of articles and blog posts on how those with entrepreneurial aspirations can start their businesses on a shoestring budget. My question has always been, well whose shoestring are we talking about? A toddler’s shoestring is very different from that of, oh let’s say Shaquille O’Neal’s shoestring. Huge difference! I’ve worked with […]
I saw it for myself…live and in real time…the power of word of mouth marketing or WOMM. I was getting my pedicure at my favorite spa. I love this place for their atmosphere. No TVs blaring…Zen-like music plays and peace and tranquility oozes from the paint on the walls. It’s typically quiet…patrons understand it’s a […]
I survived covering my first event as a blogger! I actually enjoyed it and it reminded me of my days when I worked for a newspaper and would accompany the photographer on a shoot. I’m thankful for good friend Mr. Ken Jones who taught me you move around until you get the shot you want. […]
I was having a conversation with a good friend and fellow business owner when she made the statement, “Lisa, you know my brand is schizophrenic in the marketplace!” That statement painted a very real picture for me. First I understand mental illness is no laughing matter and it wasn’t a joke. She wasn’t be insensitive […]