There are a number of articles and blog posts on how those with entrepreneurial aspirations can start their businesses on a shoestring budget. My question has always been, well whose shoestring are we talking about? A toddler’s shoestring is very different from that of, oh let’s say Shaquille O’Neal’s shoestring. Huge difference! I’ve worked with […]
I saw it for myself…live and in real time…the power of word of mouth marketing or WOMM. I was getting my pedicure at my favorite spa. I love this place for their atmosphere. No TVs blaring…Zen-like music plays and peace and tranquility oozes from the paint on the walls. It’s typically quiet…patrons understand it’s a […]
I survived covering my first event as a blogger! I actually enjoyed it and it reminded me of my days when I worked for a newspaper and would accompany the photographer on a shoot. I’m thankful for good friend Mr. Ken Jones who taught me you move around until you get the shot you want. […]
I was having a conversation with a good friend and fellow business owner when she made the statement, “Lisa, you know my brand is schizophrenic in the marketplace!” That statement painted a very real picture for me. First I understand mental illness is no laughing matter and it wasn’t a joke. She wasn’t be insensitive […]
Being connected to influential people has its perks and this is why the Inflentials are approached and stalked. People like Oprah have helped catapult many an author to success because of her endorsement. These influencers are people we trust and look up to because they’ve achieved a certain level of success. I attended a class […]
I was recently a guest on The Sharvette Mitchell Radio Show and had a blast! I was asked to share my top five marketing tips on the show so I thought I would share there here as well. So here they are; my five tips on successfully marketing your business: Know your business. Seems like […]