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TMS Releases Women’s Collaboration Project Report

By June 23, 2014No Comments

For many, collaborating with another woman-owned business is more dream than nightmare

The Women’s Collaborative Project reveals there are more good collaborative stories than bad and women are working together to grow their businesses.

Houston, TX – June 22, 2014 — The majority of their stories didn’t mesh with what makes for good TV or blockbuster films. There were very few vindictive, backstabbing, tit-for-tat tales. These women tell a different story and their stories have helped kickstart an economy and resulted in financial and business growth. Lisa N. Alexander, The Marketing Stylist™ talks to female small business owners about their collaborative projects in her Women’s Collaborative Project study and the maybe-not-so-surprising positive outcomes many have experienced.

Honestly, who hasn’t heard of the collaborative project from hell? Alexander says she’s heard them personally and that the women were so wounded from their experiences, they vowed to never work with another woman again. Alexander’s project however, tells a different story. According to the report, for every one tale of a joint venture gone horribly wrong, there were five stories that had a good or neutral outcome.

Other insights from the Women’s Collaborative Project include:

  • 90 percent of survey respondents said they thought collaboration was a good way to grow ones business.
  • 98 percent said they would recommend collaboration to another woman owned business.
  • Nearly 77 percent said they were very likely to collaborate with another woman owned business in the future.
  • Only 2.5 percent of respondents said they would not.
  • Nearly 50 percent of respondents said they had collaborated with another woman-owned business in the past three months.

Women small-owned businesses are combining their talents and strengths and going after big contracts. Contracts they would not have been able to compete for alone. One survey respondent said, “Five small PR firms collaborated to bid on a major grocery chain and won!”

“This is how the nearly 70 percent of small women owned businesses making $25,000 or less annually can surpass that number,” Alexander says. “Their continued growth and success is very likely tied to another small woman owned business and finding ways to work together is the key to that success.”


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Women’s Collaboration Project Infographic

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