Lisa Alexander

4 Kinds of Content Marketing Posts for Entrepreneurs

As a marketer and blogger for several sites, I’ve learned that different posts serve different functions and deliver different outcomes. If feasible, find ways to include the following in your blog’s content marketing for balance and variety. Your audience will thank you. There’s the writing you do to draw the masses (writing on current trends and topics). […]

Read More

7 Ways to Drive Traffic To Your Site

  You want traffic to your site. Lots of traffic. You want that traffic to linger and visit other areas of your site. You want traffic to produce new traffic by sharing your content and you’d love for them to ultimately hit the “buy now” button. Well those things can’t happen if we inadvertently drive […]

Read More

Shoestring Budget Finds Innovative Financing

There are a number of articles and blog posts on how those with entrepreneurial aspirations can start their businesses on a shoestring budget. My question has always been, well whose shoestring are we talking about? A toddler’s shoestring is very different from that of, oh let’s say Shaquille O’Neal’s shoestring. Huge difference! I’ve worked with […]

Read More

The Power of Word of Mouth Marketing

I saw it for myself…live and in real time…the power of word of mouth marketing or WOMM. I was getting my pedicure at my favorite spa. I love this place for their atmosphere. No TVs blaring…Zen-like music plays and peace and tranquility oozes from the paint on the walls. It’s typically quiet…patrons understand it’s a […]

Read More

Does Your Brand Seems to Be All Over the Place?

I was having a conversation with a good friend and fellow business owner when she made the statement, “Lisa, you know my brand is schizophrenic in the marketplace!” That statement painted a very real picture for me. First I understand mental illness is no laughing matter and it wasn’t a joke. She wasn’t be insensitive […]

Read More

What You Didn’t Know About Influencers

Being connected to influential people has its perks and this is why the Inflentials are approached and stalked. People like Oprah have helped catapult many an author to success because of her endorsement. These influencers are people we trust and look up to because they’ve achieved a certain level of success. I attended a class […]

Read More