Natalie Lin, founder and artistic director of the Houston-based orchestra group Kinetic found out that pop-up markets can be really good for business, even if you are a music group. Pop-ups as a marketing strategy help businesses expand into new areas and expose their brand to new customers. These events allow the brand to give out samples, […]
For many, collaborating with another woman-owned business is more dream than nightmare The Women’s Collaborative Project reveals there are more good collaborative stories than bad and women are working together to grow their businesses. Houston, TX – June 22, 2014 — The majority of their stories didn’t mesh with what makes for good TV or […]
I’ve heard the stories. I’m sure you have too. They make great headlines and made for TV movies. Sometimes when women in business do business with other women in business things can go bad. I mean really, really bad. I know women who have vowed to never do business or collaborate with another female business […]
Have you ever seen a business collaboration go bad? I’ve witnessed a few and they can be really ugly. It’s the story of the entrepreneur/business owner who has been burned by another business owner and has since vowed to work independently henceforth now and forever more. Amen. It usually doesn’t turn out well for the […]