market research

 by Lisa Alexander

Frustrated because your message isn’t connecting?

Finding the right message to connect with your audience doesn’t typically happen overnight. Did you know the popular odor eliminator Febreze initially struggled to connect with its audience and the project was almost scrubbed? It’s true. According to The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg, […]

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in Advertising / Marketing / Shop Talk Blog / Target Audience
 by Lisa Alexander

Messages that connect

I am a Generation Xer–the generation currently sandwiched between baby boomers and millennials. News outlets may vaguely refer to us as the troubled middle class every know and then, but as a Gen Xer I’ll admit that sometimes I feel my generation is overlooked. That’s why when a company’s advertisement is strategically targeted to me I […]

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in Advertising / Marketing / Shop Talk Blog