Branding

3 Ways Personal Brands Can Stand Out in a Crowded Market Place

More than likely, if you’re launching a new personal brand, you’re sure to find a marketplace already bustling with service and product providers and people who want to purchase those products and services. How do you stand out? How do you find your customer? How do you find your own “blue ocean” or are those marketplace mythical unicorns? It […]

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Why Your Business Name, Book Title, Product Name, Event Name Matters

Overstock.com is an online retailer selling everything from clothing to furniture and pretty much everything in between. According to Wikipedia, when the company was founded in 1997, it exclusively sold surplus and returned merchandise on an online e-commerce marketplace, liquidating the inventories of at least 18 failed dot-com companies at below-wholesale prices. Well now, it’s 2017, […]

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Does Your Brand Seems to Be All Over the Place?

I was having a conversation with a good friend and fellow business owner when she made the statement, “Lisa, you know my brand is schizophrenic in the marketplace!” That statement painted a very real picture for me. First I understand mental illness is no laughing matter and it wasn’t a joke. She wasn’t be insensitive […]

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Toaster Strudel, Millennials, and the Female Creative Director

It was something Kat Gordon said in our interview that connected with the TV commercial I was watching. I watched the commercial dazed and my very first thought was that there’s no way a female creative director came up with this concept. I could be wrong but not likely. That pesky three percent number persists […]

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Strengthen Your Brand On Send-A-Card Day

Today is National Send-A-Card Day and I think it’s a great way to continue building relationships and strengthen your brand! You can send cards to customers, potential clients, colleagues,  vendors, even your employees. Sending a card is an excellent marketing tool and great way to be remembered and stand out. It’s all part of building, […]

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