When I first started soaping, I came across this silicone mold at one of those dollar stores. I thought they would make interesting sample soaps so I bought three of them. At the time I questioned whether or not to buy more but decided against it. I had no idea if the smaller soaps would […]
More than likely, if you’re launching a new personal brand, you’re sure to find a marketplace already bustling with service and product providers and people who want to purchase those products and services. How do you stand out? How do you find your customer? How do you find your own “blue ocean” or are those marketplace mythical unicorns? It […]
Overstock.com is an online retailer selling everything from clothing to furniture and pretty much everything in between. According to Wikipedia, when the company was founded in 1997, it exclusively sold surplus and returned merchandise on an online e-commerce marketplace, liquidating the inventories of at least 18 failed dot-com companies at below-wholesale prices. Well now, it’s 2017, […]
I was having a conversation with a good friend and fellow business owner when she made the statement, “Lisa, you know my brand is schizophrenic in the marketplace!” That statement painted a very real picture for me. First I understand mental illness is no laughing matter and it wasn’t a joke. She wasn’t be insensitive […]
How did I feel when I heard that Beyonce would be singing Take My Hand during the Grammy’s instead of Ledisi—the talented singer who played Mahalia Jackson in the Selma movie and delivered an incredible performance? I was livid. I even tweeted about the shade being thrown to dark girls with natural hair not […]
I was listening to a podcast and I couldn’t believe what I heard. An idea was being pitched to a room full of executives; the CMO, COO, they were all there. They were asked to complete the following statement. Brand X is (fill in the blank). There was silence. These executives couldn’t say what the […]
It was something Kat Gordon said in our interview that connected with the TV commercial I was watching. I watched the commercial dazed and my very first thought was that there’s no way a female creative director came up with this concept. I could be wrong but not likely. That pesky three percent number persists […]
Today is National Send-A-Card Day and I think it’s a great way to continue building relationships and strengthen your brand! You can send cards to customers, potential clients, colleagues, vendors, even your employees. Sending a card is an excellent marketing tool and great way to be remembered and stand out. It’s all part of building, […]
Rest assured I haven’t lost my mind. But of a certainty, the GEICO gecko IS talking to me. GEICO is running two ads; one on TV and the other a radio spot and I promise the gecko is talking to me. That’s the power of targeted messaging. GEICO is using a cartoon familiar to Generation […]
The marketplace is filled with every type of consumer you could possibly imagine. There are businesses that offer products and services to other businesses (B2B) and others that have offerings for consumers (B2C). Even the government and noprofit organizations are members of the marketplace. Yet the goal of each of these entities is not to […]