A colleague and I were chatting about social media graphics and memes when she told me to be careful about using script or cursive writing in these types of graphics. She said that a number of Millennials can’t read it. My jaw dropped. It never dawned on me that Millennials like my son couldn’t just write […]
At the time he was going by the name of Tonex…now he’s B.Slade (still love him and his work). We went to hear him in concert and my teenage daughter was beyond excited. To say he was her teenage crush would be an understatement. After the concert she said, “Oh! My! God! Tonex was singing […]
If it’s been more than five, no say 10 years since you’ve had to sell or pitch a product or service, forget everything you previously learned. The birth of the internet and dawn of the Information Age has forever changed how we sell in the 21st century. My husband is a supervisor for a big […]
Every so often I’ll hear a business owner declare that everybody is their customer. That their product or service will work for any and everybody and every time I hear this…I cringe. Defining your target audience is critical to your business success. I promise you don’t want everybody as your customer. Get a few seasoned […]
It was something Kat Gordon said in our interview that connected with the TV commercial I was watching. I watched the commercial dazed and my very first thought was that there’s no way a female creative director came up with this concept. I could be wrong but not likely. That pesky three percent number persists […]
My friend Deanna has been a blogger for many years and is faithful to blog daily. She has never missed a day of blogging and I applaud her for this. I can’t say the same! Even though she had nice stats and received the occasional comment, she was completely amazed by the success of […]
Finding the right message to connect with your audience doesn’t typically happen overnight. Did you know the popular odor eliminator Febreze initially struggled to connect with its audience and the project was almost scrubbed? It’s true. According to The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg, […]
I’ve witnessed an about face by two major companies in their advertising theme. DriveTime and J.G. Wentworth have shifted from their “humorous” or light-hearted advertising to ads designed to pull on one’s heart or convey compassion and understanding. DriveTime entered the market with a series of ads that were in my opinion silly and good […]