It seems that Americans are making better food choices. It’s obvious by the latest round of commercials and social media campaigns I see. Kentucky Fried Chicken One of KFC’s recent commercials suggests we’re buying less fried chicken and stopping at the grocery store and buying more rotisserie chicken. A Bloomberg Businessweek article said KFC is […]
This show has been archived and is no longer in production. However, please enjoy the content! ________________ If you don’t think there’s a direct correlation between customer service and the bottom line you’d be sadly mistaken. Ninety-six percent of customers who have a bad service experience with your company is likely to leave your company […]
I’m what the airline industry would call a leisure traveler. I buy my airline tickets at least 21 days in advance to get the best deal. I’m also a native Californian residing in Houston so I would always see a nice jump in my frequent flyer miles when I went back home to visit. Still, […]
Here in the United States, it’s National Chicken Wing Day and we love our chicken wings—especially Buffalo wings. They attend most of our sports events and according to the National Chicken Council, Super Bowl Sunday is the highest day for wing purchases. It’s that serious. Want to try something different? Chicken wings and waffles are […]
He’s a wonderful husband, loving father, respectful son yet marketers and sales people are perplexed by him. Not loyal to any brand, my husband is what we call a price-driven consumer which makes it nearly impossible for marketers/companies to connect. He has no problem walking out of a store if an in-store price comparison on […]
You only have one chance to make a good first impression is what they say. So I wanted my first impression to be amazing since my presentation would speak for me and a store-bought presentation folder wouldn’t produce the wow factor I was after. If I was going to make an impression, I needed a […]
Organizations will often submit definitions for their field of interest. For instance, the Public Relations Society of America (PRSA) will write and submit a definition for public relations which is then used by professionals and academia. The American Marketing Association (AMA) is no different and offers the following definition of marketing. They contend that marketing […]
It was my first track meet. Our son was competing and like other parents was there to cheer our son on to victory. The wind picked up and the rain started to fall. And not that soft, gentle rain. This rain was directional and pelting us hard! For nearly three hours the athletes, the coaches […]
Today, I had an appointment with a doctor who would either deny or substantiate an alleged shellfish allergy. I never saw the doctor. I paid my copay and left. I’d been left alone for about 40 minutes in the waiting room and my visit was creeping up on an hour and a half with no […]