What Businesses Can Learn From Shake Up in Fast Food Industry

It seems that Americans are making better food choices. It’s obvious by the latest round of commercials and social media campaigns I see. Kentucky Fried Chicken One of KFC’s recent commercials suggests we’re buying less fried chicken and stopping at the grocery store and buying more rotisserie chicken. A Bloomberg Businessweek article said KFC is […]

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ShopTalk Ep 15: Customer Service and the Bottom Line

This show has been archived and is no longer in production. However, please enjoy the content! ________________ If you don’t think there’s a direct correlation between customer service and the bottom line you’d be sadly mistaken. Ninety-six percent of customers who have a bad service experience with your company is likely to leave your company […]

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Say Thanks With Chicken On National Chicken Wing Day [Infographic]

Here in the United States, it’s National Chicken Wing Day and we love our chicken wings—especially Buffalo wings. They attend most of our sports events and according to the National Chicken Council, Super Bowl Sunday is the highest day for wing purchases. It’s that serious. Want to try something different? Chicken wings and waffles are […]

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Offering value to today’s consumer is a must

Organizations will often submit definitions for their field of interest. For instance, the Public Relations Society of America (PRSA) will write and submit a definition for public relations which is then used by professionals and academia. The American Marketing Association (AMA) is no different and offers the following definition of marketing. They contend that marketing […]

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