There I was, reading some article I’d followed from Facebook. I still don’t remember what the link was. All I know is that the author’s words made me stop and rethink email marketing. Again. Currently, I have over 48,000 unopened emails in my inbox. Now, I do have several email accounts coming into one Google […]
Depending on who you ask, email marketing is alive and well and making lots of money for businesses and brands. Ask others and email marketing will soon have matching headstones with print magazines. Here’s the thing, I don’t understand why people are so anxious to see print go away! Print’s not dead yet! And you guessed […]
Today, approximately 144.6 billion emails will be sent worldwide. That’s a lot of emails and according to Pingdom, 68 percent will be spam and caught by your spam filter and another 61 percent of those emails will be considered nonessential proving the point, your email subject lines matter. I was reminded of this last week. […]
Believe it or not, there are some companies that do not use social media in their marketing efforts. They don’t have too. They have an email list that is seriously working for them. That’s what I learned from a colleague on Facebook the other day. That’s one heck of a list. This company sends out […]
I’ll be honest and admit that I’m not the biggest fan of email marketing. Wait a second and hear me out. I’ve talked to a few people and for a good number of people email in-boxes are equivalent to black holes. One business owner told me she only checks her email twice a week and […]