It’s the hope and dream of every entrepreneur and small business owner. The day your business turns the corner and is officially profitable! It’s the long-awaited day when you’re no longer operating at a loss and your profitability projections and bank balance become one. [Cue angelic chorus] Congratulations! Growth has been steady and you’ve got […]
Once upon a time, I was brought in on the very beginning stages of a project for an oil and gas company. The company was a long-time client of the project manager but this particular business center was potentially a new client. During our very first meeting, my role was to listen, take notes and observe. […]
I was advised by a very wise woman that if I ever had to speak for free that there were two things I needed to be sure of before doing so: Make sure the people in the room can hire me to speak or as a consultant, and I can sell stuff in the back […]
I saw it for myself…live and in real time…the power of word of mouth marketing or WOMM. I was getting my pedicure at my favorite spa. I love this place for their atmosphere. No TVs blaring…Zen-like music plays and peace and tranquility oozes from the paint on the walls. It’s typically quiet…patrons understand it’s a […]
I was having a conversation with a good friend and fellow business owner when she made the statement, “Lisa, you know my brand is schizophrenic in the marketplace!” That statement painted a very real picture for me. First I understand mental illness is no laughing matter and it wasn’t a joke. She wasn’t be insensitive […]
I was recently a guest on The Sharvette Mitchell Radio Show and had a blast! I was asked to share my top five marketing tips on the show so I thought I would share there here as well. So here they are; my five tips on successfully marketing your business: Know your business. Seems like […]
It seems that Americans are making better food choices. It’s obvious by the latest round of commercials and social media campaigns I see. Kentucky Fried Chicken One of KFC’s recent commercials suggests we’re buying less fried chicken and stopping at the grocery store and buying more rotisserie chicken. A Bloomberg Businessweek article said KFC is […]
At the time he was going by the name of Tonex…now he’s B.Slade (still love him and his work). We went to hear him in concert and my teenage daughter was beyond excited. To say he was her teenage crush would be an understatement. After the concert she said, “Oh! My! God! Tonex was singing […]
How did I feel when I heard that Beyonce would be singing Take My Hand during the Grammy’s instead of Ledisi—the talented singer who played Mahalia Jackson in the Selma movie and delivered an incredible performance? I was livid. I even tweeted about the shade being thrown to dark girls with natural hair not […]
I’ve heard the stories. I’m sure you have too. They make great headlines and made for TV movies. Sometimes when women in business do business with other women in business things can go bad. I mean really, really bad. I know women who have vowed to never do business or collaborate with another female business […]