Facebook held a day seminar here in Houston not to long ago and they admitted it. I was there and heard it with my own ears. Organic growth was just about dead. What is organic growth and why should you care that it’s currently on life support? Organic growth is what used to happen […]
You want traffic to your site. Lots of traffic. You want that traffic to linger and visit other areas of your site. You want traffic to produce new traffic by sharing your content and you’d love for them to ultimately hit the “buy now” button. Well those things can’t happen if we inadvertently drive […]
I survived covering my first event as a blogger! I actually enjoyed it and it reminded me of my days when I worked for a newspaper and would accompany the photographer on a shoot. I’m thankful for good friend Mr. Ken Jones who taught me you move around until you get the shot you want. […]
Being connected to influential people has its perks and this is why the Inflentials are approached and stalked. People like Oprah have helped catapult many an author to success because of her endorsement. These influencers are people we trust and look up to because they’ve achieved a certain level of success. I attended a class […]
You may remember it being called the pound sign, or the symbol for a rousing game of tic-tac-toe. Today it’s called the hashtag and it can help amplify your message on social media networks. How to use hashtags has caused some small business owners a bit of confusion. Especially when you see posts with hashtags like this: […]
As long as I have been blogging, it has always been a good thing to include links to outside sources in your blog posts. Now backlinking is still a gray area for me. Yahoo still won’t let me participate as an expert and answer questions because of some erroneous online advice I followed years ago. […]
Inevitably it will happen. Someone will say something negative about your brand or service on social media or your company may become enthralled in some negative PR at which point you’re not so sure all PR is good PR. This week, as we wind down our Business Expansion Series, Phyllis Bailey of 3B Resources Group […]
It was an inglorious day when music lovers here in the United States could download all of our favorite music, our entire CD collections to one small device called the iPod. No more would we have to tote cassettes or CDs! The iPod forever changed how we consume our music and a national day of […]
Whenever a group of business owners get together to network and discuss issues, without fail I’ll hear the comment, “I just don’t get Twitter.” I was a panelist for a Women Are Gamechangers event and sure enough someone cried this familiar lament. Judging by my audience, I knew not everyone would get the analogy I […]
Have you heard that with the right LinkedIn strategy your business can make money? Yea, me too. In my podcast interview with Marjorie Clayman, she admitted to making a social media mistake and was in the process of correcting. She said that her Twitter list is comprised mostly of fellow colleagues—people who do the same […]