More than likely, if you’re launching a new personal brand, you’re sure to find a marketplace already bustling with service and product providers and people who want to purchase those products and services. How do you stand out? How do you find your customer? How do you find your own “blue ocean” or are those marketplace mythical unicorns? It […]
A colleague and I were chatting about social media graphics and memes when she told me to be careful about using script or cursive writing in these types of graphics. She said that a number of Millennials can’t read it. My jaw dropped. It never dawned on me that Millennials like my son couldn’t just write […]
Once upon a time, I was brought in on the very beginning stages of a project for an oil and gas company. The company was a long-time client of the project manager but this particular business center was potentially a new client. During our very first meeting, my role was to listen, take notes and observe. […]
As a marketer and blogger for several sites, I’ve learned that different posts serve different functions and deliver different outcomes. If feasible, find ways to include the following in your blog’s content marketing for balance and variety. Your audience will thank you. There’s the writing you do to draw the masses (writing on current trends and topics). […]
Depending on who you ask, email marketing is alive and well and making lots of money for businesses and brands. Ask others and email marketing will soon have matching headstones with print magazines. Here’s the thing, I don’t understand why people are so anxious to see print go away! Print’s not dead yet! And you guessed […]
I was advised by a very wise woman that if I ever had to speak for free that there were two things I needed to be sure of before doing so: Make sure the people in the room can hire me to speak or as a consultant, and I can sell stuff in the back […]
Facebook held a day seminar here in Houston not to long ago and they admitted it. I was there and heard it with my own ears. Organic growth was just about dead. What is organic growth and why should you care that it’s currently on life support? Organic growth is what used to happen […]
You want traffic to your site. Lots of traffic. You want that traffic to linger and visit other areas of your site. You want traffic to produce new traffic by sharing your content and you’d love for them to ultimately hit the “buy now” button. Well those things can’t happen if we inadvertently drive […]
I saw it for myself…live and in real time…the power of word of mouth marketing or WOMM. I was getting my pedicure at my favorite spa. I love this place for their atmosphere. No TVs blaring…Zen-like music plays and peace and tranquility oozes from the paint on the walls. It’s typically quiet…patrons understand it’s a […]
I was having a conversation with a good friend and fellow business owner when she made the statement, “Lisa, you know my brand is schizophrenic in the marketplace!” That statement painted a very real picture for me. First I understand mental illness is no laughing matter and it wasn’t a joke. She wasn’t be insensitive […]