When I first started soaping, I came across this silicone mold at one of those dollar stores. I thought they would make interesting sample soaps so I bought three of them. At the time I questioned whether or not to buy more but decided against it. I had no idea if the smaller soaps would […]
Sometimes life and marketing are about taking risks. About trying something different in order to grab the attention of your target audience. In a positive way of course. Big brands do it all the time, one because they have (or had) the budgets to do so. (2020 was a gamechanger for sure.) So, once upon […]
There I was, reading some article I’d followed from Facebook. I still don’t remember what the link was. All I know is that the author’s words made me stop and rethink email marketing. Again. Currently, I have over 48,000 unopened emails in my inbox. Now, I do have several email accounts coming into one Google […]
I’ve been on both sides of the ask equation. I’ve asked corporations, small business owners, and makers to sponsor events and to donate in-kind items. And now with the launch of my first product-based business, Alexander Farm & Orchard, I’ve been on the receiving end of that ask. Here’s what I’ve learned from both experiences. […]
Now that the #chickenwars have cooled off and Popeye’s is out of chicken let’s talk about a few things that made this a nationwide phenomenon. Some entrepreneurs and small business owners were a little salty about all the free shares and comments about the ongoing battle between Popeye’s and Chick Fil A by family and […]
Someone compliments you on how great you look. You’ve been working out, eating clean and you appreciate the fact that someone noticed and said something about it. But you never thank the person for noticing. The compliment is just left hanging. That’s quite similar to guests leaving a review on Facebook, Yelp or Google and […]
More than likely, if you’re launching a new personal brand, you’re sure to find a marketplace already bustling with service and product providers and people who want to purchase those products and services. How do you stand out? How do you find your customer? How do you find your own “blue ocean” or are those marketplace mythical unicorns? It […]
A colleague and I were chatting about social media graphics and memes when she told me to be careful about using script or cursive writing in these types of graphics. She said that a number of Millennials can’t read it. My jaw dropped. It never dawned on me that Millennials like my son couldn’t just write […]
Once upon a time, I was brought in on the very beginning stages of a project for an oil and gas company. The company was a long-time client of the project manager but this particular business center was potentially a new client. During our very first meeting, my role was to listen, take notes and observe. […]
As a marketer and blogger for several sites, I’ve learned that different posts serve different functions and deliver different outcomes. If feasible, find ways to include the following in your blog’s content marketing for balance and variety. Your audience will thank you. There’s the writing you do to draw the masses (writing on current trends and topics). […]