Known as The Marketing Stylist™, Lisa N. Alexander has worked as an art director, graphic designer and marketing consultant throughout her 20-year career. As a consultant, and now owner and creative director of PrettyWork Creative LLC, she helps small business owners grow their businesses through strategic marketing and branding. Alexander recently announced her […]
It’s the hope and dream of every entrepreneur and small business owner. The day your business turns the corner and is officially profitable! It’s the long-awaited day when you’re no longer operating at a loss and your profitability projections and bank balance become one. [Cue angelic chorus] Congratulations! Growth has been steady and you’ve got […]
There are a number of articles and blog posts on how those with entrepreneurial aspirations can start their businesses on a shoestring budget. My question has always been, well whose shoestring are we talking about? A toddler’s shoestring is very different from that of, oh let’s say Shaquille O’Neal’s shoestring. Huge difference! I’ve worked with […]
I survived covering my first event as a blogger! I actually enjoyed it and it reminded me of my days when I worked for a newspaper and would accompany the photographer on a shoot. I’m thankful for good friend Mr. Ken Jones who taught me you move around until you get the shot you want. […]
How did I feel when I heard that Beyonce would be singing Take My Hand during the Grammy’s instead of Ledisi—the talented singer who played Mahalia Jackson in the Selma movie and delivered an incredible performance? I was livid. I even tweeted about the shade being thrown to dark girls with natural hair not […]
I grew up watching Sesame Street and Mister Rogers’ Neighborhood as a child. I loved both shows. Lessons on being kind and using my imagination stick with me to this day. When my husband and I had our children, these programs once again became a part of my life as a new generation learned about […]
True story. I started my business out of necessity. I had just left a nice job at a nonprofit organization for what I thought was a bigger and better opportunity with a new homebuilder. It was 2008 and the housing market was hot. Well, you know the story. The bottom fell out of the market […]
If life were only this perfect path. We’d travel the path that would take us from one mountain top to the next. But that’s not how real life works. We all know there are valleys and detours and wrong way turns that, well, keeps the journey interesting. Sometimes, you even have to start over. Some […]
I recently conducted an informal survey on the collaboration habits of women business owners. You can read the report here and find the infographic here. I believe the results of this small sample reveal a much larger trend taking place in the marketplace. When survey participants were asked their industry, nearly 35 percent of respondents […]
What does it take to grow a successful business in today’s marketplace? There are as many answers as there are Justin Beiber fans. I appreciate the wisdom of Angela Simmons, daughter of hip hop legend Rev. Run of Run DMC and blogged about here. She said: “Many people don’t understand that in order to be […]