Marjorie and I have known each other virtually for a decade now. We’ve never met IRL (in real life). We’re both marketers and that’s what brought us together on Twitter all those many years ago. She tells the story about how I was one of the few people who attended her Twitter chat way back […]
I was five when Dolemite hit the big screen back in 1975 so I missed it and much of the Blaxploitation films of the era. I’d heard of movies like Shaft and Shaft Goes to Africa but never watched any of the movies. So when Netflix released Eddie Murphy’s Dolemite Is My Name, it was […]
I’m very grateful for the amazing people who made this book tour such an amazing event! To my family and friends, I appreciate your love and support. Special thanks to Biddie Webb, Linda Limb, Azalea McKinney, Leslie Hassler, Merrilee Kick, Carolyn Young, Lynne Cadena, Lynda Bishop, Vicki Semander, the love of my life […]
Now that the #chickenwars have cooled off and Popeye’s is out of chicken let’s talk about a few things that made this a nationwide phenomenon. Some entrepreneurs and small business owners were a little salty about all the free shares and comments about the ongoing battle between Popeye’s and Chick Fil A by family and […]
After two years, I finally finished my book, What Million-Dollar Brands Know: Marketing & Branding Strategies for Today’s Entrepreneur. During the process, I lost my mom and my sister, conducted 15 interviews with 15 amazing women business owners, two interview audio transcriptions, and a major rewrite. When it was all done, all was left was […]
Natalie Lin, founder and artistic director of the Houston-based orchestra group Kinetic found out that pop-up markets can be really good for business, even if you are a music group. Pop-ups as a marketing strategy help businesses expand into new areas and expose their brand to new customers. These events allow the brand to give out samples, […]
The Project You have to understand that this project was not on our production schedule and nowhere near our radar. It kind of just fell into our lap. We saw this great organization corralling volunteers from all across the United States to help Houston-area homeowners recover from Hurricane Harvey. We called them superheroes and started documenting their […]
Overstock.com is an online retailer selling everything from clothing to furniture and pretty much everything in between. According to Wikipedia, when the company was founded in 1997, it exclusively sold surplus and returned merchandise on an online e-commerce marketplace, liquidating the inventories of at least 18 failed dot-com companies at below-wholesale prices. Well now, it’s 2017, […]
I love good marketing. Some appreciate the complexities of a Piccasso or the finish of a fine wine but I enjoy the brilliance and creativity of a well-thought-out marketing strategy. A really good one will make me break out in applause right in front of my computer. One of my favorite color-outside-the-lines marketing campaign was implemented […]