Keep Feeding Your Company’s Marketing Machine

  Jill Kerrigan, Jak Designs In my soon-to-be-released book, What Million-Dollar Brands Know: Marketing & Branding Strategies for Today’s Entrepreneur, I interviewed business owner, Jill Kerrigan of JAK Designs.  During our time together she talked about the importance of consistently feeding your company’s marketing machine and what happens when you don’t. Every business owner knows […]

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Why Pop-Up Markets and Collaborations Can Be Good For Business

Natalie Lin, founder and artistic director of the Houston-based orchestra group Kinetic found out that pop-up markets can be really good for business, even if you are a music group. Pop-ups as a marketing strategy help businesses expand into new areas and expose their brand to new customers. These events allow the brand to give out samples, […]

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