If attending Fall and holiday marketplaces generated the bulk of your Q4 revenue, 2020 has forced all of us to shift. Many face-to-face markets have gone virtual and there are still a good many people who choose to avoid crowds. And all of this impacts your bottom line. The good news is because a lot […]
Jill Kerrigan, Jak Designs In my soon-to-be-released book, What Million-Dollar Brands Know: Marketing & Branding Strategies for Today’s Entrepreneur, I interviewed business owner, Jill Kerrigan of JAK Designs. During our time together she talked about the importance of consistently feeding your company’s marketing machine and what happens when you don’t. Every business owner knows […]
Natalie Lin, founder and artistic director of the Houston-based orchestra group Kinetic found out that pop-up markets can be really good for business, even if you are a music group. Pop-ups as a marketing strategy help businesses expand into new areas and expose their brand to new customers. These events allow the brand to give out samples, […]