The art of being sticky

As a new bride some years ago, cooking would have been listed under weakness on my SWOT analysis chart. I didn’t enjoy the process and I didn’t have the patience for it. Cooking things like meatloaf and homemade biscuits I especially loathed because it required getting my hands dirty and sticky. Fast forward a few […]

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Offering value to today’s consumer is a must

Organizations will often submit definitions for their field of interest. For instance, the Public Relations Society of America (PRSA) will write and submit a definition for public relations which is then used by professionals and academia. The American Marketing Association (AMA) is no different and offers the following definition of marketing. They contend that marketing […]

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