It’s really easy to forget about them—your target audience that is. Especially when you’re creating your brochure, your Website, your newsletter, your packaging. It’s really easy to get caught up in the greatness of your brand, your mission and your purpose; so much so that the target audience takes a back seat. Not about us. […]
Rest assured I haven’t lost my mind. But of a certainty, the GEICO gecko IS talking to me. GEICO is running two ads; one on TV and the other a radio spot and I promise the gecko is talking to me. That’s the power of targeted messaging. GEICO is using a cartoon familiar to Generation […]
I am a Generation Xer–the generation currently sandwiched between baby boomers and millennials. News outlets may vaguely refer to us as the troubled middle class every know and then, but as a Gen Xer I’ll admit that sometimes I feel my generation is overlooked. That’s why when a company’s advertisement is strategically targeted to me I […]