Lisa N. Alexander

Why Your Business Name, Book Title, Product Name, Event Name Matters

Overstock.com is an online retailer selling everything from clothing to furniture and pretty much everything in between. According to Wikipedia, when the company was founded in 1997, it exclusively sold surplus and returned merchandise on an online e-commerce marketplace, liquidating the inventories of at least 18 failed dot-com companies at below-wholesale prices. Well now, it’s 2017, […]

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With Business Growth Comes Business Growing Pains

It’s the hope and dream of every entrepreneur and small business owner. The day your business turns the corner and is officially profitable! It’s the long-awaited day when you’re no longer operating at a loss and your profitability projections and bank balance become one. [Cue angelic chorus] Congratulations! Growth has been steady and you’ve got […]

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Why Lying To Yourself is The Greatest Deception

When the Home Shopping Network (HSN) was very new, my sister and I would watch the show faithfully. We absolutely loved the jewelry segment of the show and who wouldn’t? Amazing gold filigree rings and necklaces. We watched thick gold Figaro bracelets and doorknocker bamboo earrings sellout in minutes. However, when you’re an unemployed teenager […]

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Dear Diary…The Benefits of Journaling

I’ve journaled off-and-on for the past 20 years. Some of my journals are leather, some are spiral bound, some I even created myself. I even tried online journaling but didn’t care for the online versions so much. I needed to put pen to paper and write it all out. What’s wonderful about each of them is that they all […]

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