Jill Kerrigan, Jak Designs In my soon-to-be-released book, What Million-Dollar Brands Know: Marketing & Branding Strategies for Today’s Entrepreneur, I interviewed business owner, Jill Kerrigan of JAK Designs. During our time together she talked about the importance of consistently feeding your company’s marketing machine and what happens when you don’t. Every business owner knows […]
Someone compliments you on how great you look. You’ve been working out, eating clean and you appreciate the fact that someone noticed and said something about it. But you never thank the person for noticing. The compliment is just left hanging. That’s quite similar to guests leaving a review on Facebook, Yelp or Google and […]
Known as The Marketing Stylist™, Alexander will release her first marketing book later this summer. The book features the marketing successes and failures of national and international million-dollar women-owned businesses. On September 22, 2019, the day recognized as American Business Women’s Day, What Million-Dollar Brands Know: Marketing & Branding Strategies for Today’s Entrepreneur by Lisa […]
Today’s Woman Business Owner The 2017 State of Women-Owned Business Report says that there are 11.6 million women businesses in the U.S. as of January 2017. You are in such good company! We’re starting businesses, employing people in our communities, and the number of women generating a half million dollars in revenue or more has […]
More than likely, if you’re launching a new personal brand, you’re sure to find a marketplace already bustling with service and product providers and people who want to purchase those products and services. How do you stand out? How do you find your customer? How do you find your own “blue ocean” or are those marketplace mythical unicorns? It […]
Natalie Lin, founder and artistic director of the Houston-based orchestra group Kinetic found out that pop-up markets can be really good for business, even if you are a music group. Pop-ups as a marketing strategy help businesses expand into new areas and expose their brand to new customers. These events allow the brand to give out samples, […]
The Project You have to understand that this project was not on our production schedule and nowhere near our radar. It kind of just fell into our lap. We saw this great organization corralling volunteers from all across the United States to help Houston-area homeowners recover from Hurricane Harvey. We called them superheroes and started documenting their […]
If you’re ready to shed your ‘nice girl’ persona, I welcome you to coach with me, a rehabilitated nice girl! No more annual catastrophic holiday meltdowns!
Overstock.com is an online retailer selling everything from clothing to furniture and pretty much everything in between. According to Wikipedia, when the company was founded in 1997, it exclusively sold surplus and returned merchandise on an online e-commerce marketplace, liquidating the inventories of at least 18 failed dot-com companies at below-wholesale prices. Well now, it’s 2017, […]
I love good marketing. Some appreciate the complexities of a Piccasso or the finish of a fine wine but I enjoy the brilliance and creativity of a well-thought-out marketing strategy. A really good one will make me break out in applause right in front of my computer. One of my favorite color-outside-the-lines marketing campaign was implemented […]