I love television commercials. I always have. Even as a kid, more so than the cereal or toy being advertised, I wanted to know how they made the commercial. I wanted to know how they made text fly and dolls come to life. The commercials that always stopped me dead in my tracks because of […]
When I first started soaping, I came across this silicone mold at one of those dollar stores. I thought they would make interesting sample soaps so I bought three of them. At the time I questioned whether or not to buy more but decided against it. I had no idea if the smaller soaps would […]
Sometimes life and marketing are about taking risks. About trying something different in order to grab the attention of your target audience. In a positive way of course. Big brands do it all the time, one because they have (or had) the budgets to do so. (2020 was a gamechanger for sure.) So, once upon […]
It was their first book. Blood. Sweat. Tears. That’s what it took to get the words out of their head and heart and into manuscript format. With the publisher hired, the manuscript was submitted. Now it was time to celebrate with a book signing party. The venue secured. The guest list finalized. The menu selected. […]
There I was, reading some article I’d followed from Facebook. I still don’t remember what the link was. All I know is that the author’s words made me stop and rethink email marketing. Again. Currently, I have over 48,000 unopened emails in my inbox. Now, I do have several email accounts coming into one Google […]
The pandemic all but dried up PrettyWork Creative’s (PWC) business this year and the pivot we made was a bit different. In my previous post, I shared how my side hustle, Alexander Farm & Orchard (AFAO) became my primary business focus. I would bring all of what PrettyWork had to offer—our creativity, marketing, video capabilities, and […]
The Year of the Pivot The COVID-19 Switch Whatever you want to call it, businesses across the country found themselves in flux due to the novel coronavirus. Some businesses were able to shift and Corona beer even managed increased sales of 50% according to one Marketing Week article. Other smaller businesses and restaurants didn’t survive […]
Marjorie and I have known each other virtually for a decade now. We’ve never met IRL (in real life). We’re both marketers and that’s what brought us together on Twitter all those many years ago. She tells the story about how I was one of the few people who attended her Twitter chat way back […]