Known as The Marketing Stylist™, Lisa N. Alexander has worked as an art director, graphic designer and marketing consultant throughout her 20-year career. As a consultant, and now owner and creative director of PrettyWork Creative LLC, she helps small business owners grow their businesses through strategic marketing and branding. Alexander recently announced her […]
More than likely, if you’re launching a new personal brand, you’re sure to find a marketplace already bustling with service and product providers and people who want to purchase those products and services. How do you stand out? How do you find your customer? How do you find your own “blue ocean” or are those marketplace mythical unicorns? It […]
Natalie Lin, founder and artistic director of the Houston-based orchestra group Kinetic found out that pop-up markets can be really good for business, even if you are a music group. Pop-ups as a marketing strategy help businesses expand into new areas and expose their brand to new customers. These events allow the brand to give out samples, […]
The Project You have to understand that this project was not on our production schedule and nowhere near our radar. It kind of just fell into our lap. We saw this great organization corralling volunteers from all across the United States to help Houston-area homeowners recover from Hurricane Harvey. We called them superheroes and started documenting their […]
If you’re ready to shed your ‘nice girl’ persona, I welcome you to coach with me, a rehabilitated nice girl! No more annual catastrophic holiday meltdowns!
Overstock.com is an online retailer selling everything from clothing to furniture and pretty much everything in between. According to Wikipedia, when the company was founded in 1997, it exclusively sold surplus and returned merchandise on an online e-commerce marketplace, liquidating the inventories of at least 18 failed dot-com companies at below-wholesale prices. Well now, it’s 2017, […]
I love good marketing. Some appreciate the complexities of a Piccasso or the finish of a fine wine but I enjoy the brilliance and creativity of a well-thought-out marketing strategy. A really good one will make me break out in applause right in front of my computer. One of my favorite color-outside-the-lines marketing campaign was implemented […]
We’re not ready to name drop yet but Kerry Connelly—Christian writer, speaker and coach— and I are working on something wonderful! The Whole Woman Summit is a virtual gathering of women with incredible speakers lined up to encourage, motivate, inspire and inform the whole you. Our talented and brilliant speakers will speak on mind, body, […]
A colleague and I were chatting about social media graphics and memes when she told me to be careful about using script or cursive writing in these types of graphics. She said that a number of Millennials can’t read it. My jaw dropped. It never dawned on me that Millennials like my son couldn’t just write […]
It was early Sunday morning. It had been an emotional week. So much had happened in our country and as a woman of color my heart was grieved. I’m married to a beautiful man of color and together we made beautiful children of color — one daughter, one son. Our son is scheduled for his behind-the-wheel […]