Marjorie and I have known each other virtually for a decade now. We’ve never met IRL (in real life). We’re both marketers and that’s what brought us together on Twitter all those many years ago. She tells the story about how I was one of the few people who attended her Twitter chat way back […]
If attending Fall and holiday marketplaces generated the bulk of your Q4 revenue, 2020 has forced all of us to shift. Many face-to-face markets have gone virtual and there are still a good many people who choose to avoid crowds. And all of this impacts your bottom line. The good news is because a lot […]
I’ve been on both sides of the ask equation. I’ve asked corporations, small business owners, and makers to sponsor events and to donate in-kind items. And now with the launch of my first product-based business, Alexander Farm & Orchard, I’ve been on the receiving end of that ask. Here’s what I’ve learned from both experiences. […]
For the past two years, I’ve served as the Houston chapter president of the National Association of Women Business Owners (NAWBO). This is a bittersweet moment. It’s been an honor serving these incredible women.
When I heard Carolyn Rodz, CEO of Alice speak so openly and candidly at a small business summit about business failure, I knew I wanted her to speak to the women of NAWBO Houston. Our planned meeting got pushed back due to the wildfires in California. So we rescheduled for April 2020. We had no […]
I was five when Dolemite hit the big screen back in 1975 so I missed it and much of the Blaxploitation films of the era. I’d heard of movies like Shaft and Shaft Goes to Africa but never watched any of the movies. So when Netflix released Eddie Murphy’s Dolemite Is My Name, it was […]
I’m very grateful for the amazing people who made this book tour such an amazing event! To my family and friends, I appreciate your love and support. Special thanks to Biddie Webb, Linda Limb, Azalea McKinney, Leslie Hassler, Merrilee Kick, Carolyn Young, Lynne Cadena, Lynda Bishop, Vicki Semander, the love of my life […]
Now that the #chickenwars have cooled off and Popeye’s is out of chicken let’s talk about a few things that made this a nationwide phenomenon. Some entrepreneurs and small business owners were a little salty about all the free shares and comments about the ongoing battle between Popeye’s and Chick Fil A by family and […]
After two years, I finally finished my book, What Million-Dollar Brands Know: Marketing & Branding Strategies for Today’s Entrepreneur. During the process, I lost my mom and my sister, conducted 15 interviews with 15 amazing women business owners, two interview audio transcriptions, and a major rewrite. When it was all done, all was left was […]