baby boomers

Marketing Manufacturing Jobs to Millennials

A group of American manufacturers met recently to discuss moving manufacturing jobs back to the U.S. Oddly enough the event was sponsored by Wal-Mart. Just this past week I heard another report that said that the construction industry is booming but construction workers were lacking. The gentlemen being interviewed said these workers were “either dead […]

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I Just Don’t Get Twitter! [Infographic]

Whenever a group of business owners get together to network and discuss issues, without fail I’ll hear the comment, “I just don’t get Twitter.” I was a panelist for a Women Are Gamechangers event and sure enough someone cried this familiar lament. Judging by my audience, I knew not everyone would get the analogy I […]

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Messages that connect

I am a Generation Xer–the generation currently sandwiched between baby boomers and millennials. News outlets may vaguely refer to us as the troubled middle class every know and then, but as a Gen Xer I’ll admit that sometimes I feel my generation is overlooked. That’s why when a company’s advertisement is strategically targeted to me I […]

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