collaboration

Why Pop-Up Markets and Collaborations Can Be Good For Business

Natalie Lin, founder and artistic director of the Houston-based orchestra group Kinetic¬†found out that pop-up markets can be really good for business, even if you are a music group. Pop-ups as a marketing strategy help businesses expand into new areas and expose their brand to new customers. These events allow¬†the brand to give out samples, […]

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