He’s a wonderful husband, loving father, respectful son yet marketers and sales people are perplexed by him. Not loyal to any brand, my husband is what we call a price-driven consumer which makes it nearly impossible for marketers/companies to connect. He has no problem walking out of a store if an in-store price comparison on […]
Here’s a helpful tip that will save you time and money. You have to have the right product or service, for the right price, targeted to the right audience, accompanied by the right message, in the right medium to see success. Otherwise, you’re one frustrated business owner and marketer. Right Product/Service This goes back to […]
Positioning and Branding Positioning is a marketer’s attempt to create a favorable opinion of a product or brand in the mind of the consumer. Positioning supplies information, data, images to influence the consumer’s perception of the product or brand. “Branding,” according to Marian Wood “is the use of words, designs and symbols to give a […]