I’m what the airline industry would call a leisure traveler. I buy my airline tickets at least 21 days in advance to get the best deal. I’m also a native Californian residing in Houston so I would always see a nice jump in my frequent flyer miles when I went back home to visit. Still, […]
Zappos CEO Tony Hsieh would be very proud. He is the leader of transparency in business and admitting a failure and then detailing that failure for all to see and benefit from is quite admirable in my book. That’s just what one Houston business owner did recently. You can read her story here. She hosted […]
Two products are in the news because the Federal Trade Commission (FTC) is not too happy with their advertising practices. The creator of the My Baby Can Read product and the good folk who marketed the Ab Circle Pro find themselves in the FTC’s crosshairs. Ab Circle Pro has to refund $25 million to users […]
Today is a first here on Shop Talk! We have our first guest blogger, @Lela Donelson! I met Lela at a networking function here in Houston and what a smart lady! We did what good networkers are supposed to do and met for coffee and our paths have always crossed. I invited her to share […]
You’ve done everything right. You wrote out a plan and implemented your plan, you’re in all the right places to engage your customer, your press release was picked up by your local media but you’re still not seeing the success you’d hoped for. Know that no business brand is produced overnight. It follows a methodical […]