He’s a wonderful husband, loving father, respectful son yet marketers and sales people are perplexed by him. Not loyal to any brand, my husband is what we call a price-driven consumer which makes it nearly impossible for marketers/companies to connect. He has no problem walking out of a store if an in-store price comparison on […]
Whoever said build it and they will come wasn’t responsible for PR and marketing. After working on a project and not seeing the desired results in a particular area, I asked a retired member of the this audience what was missing. What exactly was this audience looking for? The answer floored me. With a few […]
Today is a first here on Shop Talk! We have our first guest blogger, @Lela Donelson! I met Lela at a networking function here in Houston and what a smart lady! We did what good networkers are supposed to do and met for coffee and our paths have always crossed. I invited her to share […]
Organizations will often submit definitions for their field of interest. For instance, the Public Relations Society of America (PRSA) will write and submit a definition for public relations which is then used by professionals and academia. The American Marketing Association (AMA) is no different and offers the following definition of marketing. They contend that marketing […]