Why Your Business Name, Book Title, Product Name, Event Name Matters

Overstock.com is an online retailer selling everything from clothing to furniture and pretty much everything in between. According to Wikipedia, when the company was founded in 1997, it exclusively sold surplus and returned merchandise on an online e-commerce marketplace, liquidating the inventories of at least 18 failed dot-com companies at below-wholesale prices. Well now, it’s 2017, […]

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Does Your Brand Seems to Be All Over the Place?

I was having a conversation with a good friend and fellow business owner when she made the statement, “Lisa, you know my brand is schizophrenic in the marketplace!” That statement painted a very real picture for me. First I understand mental illness is no laughing matter and it wasn’t a joke. She wasn’t be insensitive […]

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Toaster Strudel, Millennials, and the Female Creative Director

It was something Kat Gordon said in our interview that connected with the TV commercial I was watching. I watched the commercial dazed and my very first thought was that there’s no way a female creative director came up with this concept. I could be wrong but not likely. That pesky three percent number persists […]

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Strengthen Your Brand On Send-A-Card Day

Today is National Send-A-Card Day and I think it’s a great way to continue building relationships and strengthen your brand! You can send cards to customers, potential clients, colleagues,  vendors, even your employees. Sending a card is an excellent marketing tool and great way to be remembered and stand out. It’s all part of building, […]

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Just say no

Just say no is a familiar anti-drug campaign from my high-school days. Some argue the effectiveness of the campaign but the tag line can be applied to many facets of our lives. I’ve learned to use it in business and found it to be quite effective. Kim Coles said at the recent Women Empowerment Conference […]

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So much more than a logo

Positioning and Branding Positioning is a marketer’s attempt to create a favorable opinion of a product or brand in the mind of the consumer. Positioning supplies information, data, images to influence the consumer’s perception of the product or brand. “Branding,” according to Marian Wood “is the use of words, designs and symbols to give a […]

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