You only have one chance to make a good first impression is what they say. So I wanted my first impression to be amazing since my presentation would speak for me and a store-bought presentation folder wouldn’t produce the wow factor I was after. If I was going to make an impression, I needed a […]
A LinkedIn strategy I learned worked and landed me a meeting with a potentially big client. I was prepared for my meeting the night before; all that was left was to stop by the big office supply store and pick up my presentation. I leave early enough because stuff happens and I refused to be […]
Believe it or not, there are some companies that do not use social media in their marketing efforts. They don’t have too. They have an email list that is seriously working for them. That’s what I learned from a colleague on Facebook the other day. That’s one heck of a list. This company sends out […]
Los Angeles is just as I remembered. The weather was absolutely gorgeous. The beaches and the Pacific welcomed me back home. I breathed in the salt air, felt the wind on my face and I exhaled. I did notice the city had less graffiti and there was one other thing I noticed. I was born […]
Here’s a helpful tip that will save you time and money. You have to have the right product or service, for the right price, targeted to the right audience, accompanied by the right message, in the right medium to see success. Otherwise, you’re one frustrated business owner and marketer. Right Product/Service This goes back to […]
Organizations will often submit definitions for their field of interest. For instance, the Public Relations Society of America (PRSA) will write and submit a definition for public relations which is then used by professionals and academia. The American Marketing Association (AMA) is no different and offers the following definition of marketing. They contend that marketing […]
Positioning and Branding Positioning is a marketer’s attempt to create a favorable opinion of a product or brand in the mind of the consumer. Positioning supplies information, data, images to influence the consumer’s perception of the product or brand. “Branding,” according to Marian Wood “is the use of words, designs and symbols to give a […]
You’ve done everything right. You wrote out a plan and implemented your plan, you’re in all the right places to engage your customer, your press release was picked up by your local media but you’re still not seeing the success you’d hoped for. Know that no business brand is produced overnight. It follows a methodical […]
During the 1990s, telecommuting was a growing concept but didn’t really infiltrate the business community as many of us had hoped. Even today if you peruse the classified section on Craigslist, employers looking for freelancers insist that the work be completed on site. Telecommuters need not apply and that’s perfectly within their right to make […]
Sunday night Zappos sent out an email to employees and customers alerting them that hackers broke into their system. Twenty-four million customers were affected and even though hackers walked away with customer user name and passwords, they didn’t get complete credit card information; only the last four digits. If you’re selling product online, security is […]