business owners

ShopTalk Ep 02: Small Business Advertising Strategies

Subscribe in RSS | iTunes Big business did something really cool for small businesses recently and I was thoroughly impressed. It seems Intuit is running a contest for small businesses. The prize you ask? A 30-second commercial during one of the most watched television events each year–the Super Bowl. [pullquote align=”left”] Margie Clayman Connect with […]

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ShopTalk Ep 01: Overcome Fear of Public Speaking and Grow Your Business

ARCHIVED SHOW There is a national celebration for everything and July is Freedom From Fear of Public Speaking Month. Yes, it’s a real month-long celebration! Karen McCullough Connect with Karen! Facebook / Twitter So in our very first episode, I talk to keynote speaker and author, Karen McCullough, on how business owners can overcome this […]

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Offering value to today’s consumer is a must

Organizations will often submit definitions for their field of interest. For instance, the Public Relations Society of America (PRSA) will write and submit a definition for public relations which is then used by professionals and academia. The American Marketing Association (AMA) is no different and offers the following definition of marketing. They contend that marketing […]

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Since it’s not going anywhere

It’s official. Social media isn’t going anywhere and businesses are learning how to navigate its waters and introduce their brand. Internet branding is an effective strategy business owners can employ to establish and solidify their position in the marketplace. Major brands use these strategies and expansion of their brand has been great.  Utilizing the Internet […]

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