Is it time to change the theme of your message?

I’ve witnessed an about face by two major companies in their advertising theme. DriveTime and J.G. Wentworth have shifted from their “humorous” or light-hearted advertising to ads designed to pull on one’s heart or convey compassion and understanding. DriveTime entered the market with a series of ads that were in my opinion silly and good […]

Read More lists TMS as mom business with stellar USP

HOUSTON, TX, September 28, 2012 – Lisa Stein, creator of FreelanceMom featured Lisa Alexander, The Marketing Stylist™, in a blog post featuring mom-owned businesses with stellar unique selling propositions. Click here to read the article. “I’m honored to be included in this group of fantastic mom-owned businesses,” says Alexander. According to their site, “FreelanceMom is […]

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TMS Creates New FB Group for B2Bs

HOUSTON, TX, August 17, 2012 – Abundant on Facebook are groups that cater to business-to-consumer companies but rare is the group that focuses solely on the B2B. Lisa N. Alexander, The Marketing Stylist™, has created a Facebook group just for B2Bs. The purpose of the group is to create an environment where B2Bs can network, showcase […]

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Caught up in Klout-a-mania!

Have you been getting Klout invites recently on Facebook? I have. It seems lots of people are interested in having their rate of influence ranked and Klout is one of the many programs that will do this. But how much weight is put on these influential ranking systems. Apparently a lot. I was driving home […]

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