small business owner

ShopTalk Ep 02: Small Business Advertising Strategies

Subscribe in RSS | iTunes Big business did something really cool for small businesses recently and I was thoroughly impressed. It seems Intuit is running a contest for small businesses. The prize you ask? A 30-second commercial during one of the most watched television events each year–the Super Bowl. [pullquote align=”left”] Margie Clayman Connect with […]

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Frustrated because your message isn’t connecting?

Finding the right message to connect with your audience doesn’t typically happen overnight. Did you know the popular odor eliminator Febreze initially struggled to connect with its audience and the project was almost scrubbed? It’s true. According to The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg, […]

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Unresponsive Markets

If you look at the life and ministry of Jesus, there are some great marketing lessons to be learned. Jesus had a clearly identified audience and his mission and goals were clear. He even shows us how to handle unresponsive or reluctant markets. It’s recorded in the New Testament that after a successful launch, Jesus went back […]

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