Business

ShopTalk Ep 02: Small Business Advertising Strategies

Subscribe in RSS | iTunes Big business did something really cool for small businesses recently and I was thoroughly impressed. It seems Intuit is running a contest for small businesses. The prize you ask? A 30-second commercial during one of the most watched television events each year–the Super Bowl. [pullquote align=”left”] Margie Clayman Connect with […]

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ShopTalk Ep 01: Overcome Fear of Public Speaking and Grow Your Business

ARCHIVED SHOW There is a national celebration for everything and July is Freedom From Fear of Public Speaking Month. Yes, it’s a real month-long celebration! Karen McCullough Connect with Karen! Facebook / Twitter So in our very first episode, I talk to keynote speaker and author, Karen McCullough, on how business owners can overcome this […]

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Be Free of Email List Envy in 2013

I wanted to call them a liar but I knew it was the truth. Someone I respect said that one of their clients didn’t use social media. Unimaginable? Unbelievable? Is that even possible in this day and age? Apparently their email list was so good and brought in enough revenue that they didn’t need social […]

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How to win a customer

Earlier this week, I created an impromptu video responding to an email I received from a potential vendor. You can view it here. I wasn’t happy and received some g ood advice from people I trust; basically they said run. I did. And now I’m thankful for the experience because I’ve met some incredible talent […]

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How to create brand loyalist

Brand loyalists—consumers who refuse to purchase the competitor’s product regardless. A major life change is one of the only things that will steer a brand loyalist away from her beloved brand. Well the good folk over at Downy have a new brand loyalist! I explain why and tell you how you can create brand loyalist […]

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Failing gracefully

Zappos CEO Tony Hsieh would be very proud. He is the leader of transparency in business and admitting a failure and then detailing that failure for all to see and benefit from is quite admirable in my book. That’s just what one Houston business owner did recently. You can read her story here. She hosted […]

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