Every so often I’ll hear a business owner declare that everybody is their customer. That their product or service will work for any and everybody and every time I hear this…I cringe. Defining your target audience is critical to your business success. I promise you don’t want everybody as your customer. Get a few seasoned […]
This show has been archived and is no longer in production. However, please enjoy the content! ________________ If you don’t think there’s a direct correlation between customer service and the bottom line you’d be sadly mistaken. Ninety-six percent of customers who have a bad service experience with your company is likely to leave your company […]
I’m what the airline industry would call a leisure traveler. I buy my airline tickets at least 21 days in advance to get the best deal. I’m also a native Californian residing in Houston so I would always see a nice jump in my frequent flyer miles when I went back home to visit. Still, […]
When my kids were little, they used to watch Barney, a big purple dinosaur who would sing and dance and teach kids life lessons. One of the songs on the show taught that please and thank you were magic words and that if you wanted good things to happen, these were the words that should […]
This out-of-the-box marketing campaign was sheer genius and it’s not just because I’m a fan of Zoho products. One of Zoho’s competitors hosted a conference in San Francisco and of course Zoho wasn’t invited. But potential Zoho customers would be there and we all know the name of the game is to be where your customers or potential customers […]
Do you need a business plan? Most business owners assume this is an automatic yes. Earlier this year, the Women CEO Project hosted a virtual summit and one of the speakers said something that totally shocked me. She said entrepreneurs should ditch the idea of a business plan. I think there was a virtual simultaneous […]
Every once in awhile, I’ll post a marketing truth on my personal Facebook page. One of these truths inspired a reader and they suggested I come up with my own Ten Commandments of Marketing. I thought it was a brilliant idea! So here’s my list of marketing truths. Truths that I’ve come to learn from […]
I got a call from my bank this month and they wanted to know if I had made $135 worth of purchases at Starbucks. Blank stare. I had made no such purchases but it seems somehow my bank card was compromised and someone bought a round for the house. The same thing happened to a […]
It was an inglorious day when music lovers here in the United States could download all of our favorite music, our entire CD collections to one small device called the iPod. No more would we have to tote cassettes or CDs! The iPod forever changed how we consume our music and a national day of […]
It was something Kat Gordon said in our interview that connected with the TV commercial I was watching. I watched the commercial dazed and my very first thought was that there’s no way a female creative director came up with this concept. I could be wrong but not likely. That pesky three percent number persists […]