Brilliant! How You Can Duplicate Zoho’s Marketing Strategy

This out-of-the-box marketing campaign was sheer genius and it’s not just because I’m a fan of Zoho products. One of Zoho’s competitors hosted a conference in San Francisco and of course Zoho wasn’t invited. But potential Zoho customers would be there and we all know the name of the game is to be where your customers or potential customers […]

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Do You Need A Business Plan? One Expert Says “Ditch the Plan!”

Do you need a business plan? Most business owners assume this is an automatic yes. Earlier this year, the Women CEO Project hosted a virtual summit and one of the speakers said something that totally shocked me. She said entrepreneurs should ditch the idea of a  business plan. I think there was a virtual  simultaneous […]

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Toaster Strudel, Millennials, and the Female Creative Director

It was something Kat Gordon said in our interview that connected with the TV commercial I was watching. I watched the commercial dazed and my very first thought was that there’s no way a female creative director came up with this concept. I could be wrong but not likely. That pesky three percent number persists […]

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