I attended BlogElevated recently and it was one of the best conferences I’ve attended by far! As a business owner, conferences are an excellent way to stay on top of trends within your field, learn new information, meet new people, nurture relationships and meet people you’ve only known online. A few weeks ago I met […]
A group of American manufacturers met recently to discuss moving manufacturing jobs back to the U.S. Oddly enough the event was sponsored by Wal-Mart. Just this past week I heard another report that said that the construction industry is booming but construction workers were lacking. The gentlemen being interviewed said these workers were “either dead […]
Have you heard that with the right LinkedIn strategy your business can make money? Yea, me too. In my podcast interview with Marjorie Clayman, she admitted to making a social media mistake and was in the process of correcting. She said that her Twitter list is comprised mostly of fellow colleagues—people who do the same […]
It’s really easy to forget about them—your target audience that is. Especially when you’re creating your brochure, your Website, your newsletter, your packaging. It’s really easy to get caught up in the greatness of your brand, your mission and your purpose; so much so that the target audience takes a back seat. Not about us. […]
Here in the United States, it’s National Chicken Wing Day and we love our chicken wings—especially Buffalo wings. They attend most of our sports events and according to the National Chicken Council, Super Bowl Sunday is the highest day for wing purchases. It’s that serious. Want to try something different? Chicken wings and waffles are […]
My husband is what we call the price-driven consumer; he’s concerned about the bottom line and getting the best deal. So imagine my surprise when a customer service rep was able to up-sell him. That was worthy of a blog post! Not only is my beloved price driven, he is also a mobile retail shopper. […]
What organization or company isn’t passionate about their message? You’re so excited that sometimes it’s real easy to forget the audience. Especially when it comes crafting a message to that audience. We tend to pitch it from our perspective. We can go on endlessly on we think our program or our widget is so wonderful […]
Today is National Send-A-Card Day and I think it’s a great way to continue building relationships and strengthen your brand! You can send cards to customers, potential clients, colleagues, vendors, even your employees. Sending a card is an excellent marketing tool and great way to be remembered and stand out. It’s all part of building, […]
My friend Deanna has been a blogger for many years and is faithful to blog daily. She has never missed a day of blogging and I applaud her for this. I can’t say the same! Even though she had nice stats and received the occasional comment, she was completely amazed by the success of […]
Today is National Compliment Day and what a great day to celebrate others and build relationships. A sincere compliment or acknowledgement on a job well done or for service provided does a lot for relationship building. It goes back to that networking principle that says you look for ways to help others first. And […]