Lessons from Santa on managing your email list

There’s Hollywood’s “A” List, Senator McCarthy’s controversial list and if you’re a fan of A Different World, you know you were in deep trouble if Dean Davenport said you were on her list. No one ever wants to be found on the dreaded black list and Santa manages the infamous naughty or nice list all […]

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Failing gracefully

Zappos CEO Tony Hsieh would be very proud. He is the leader of transparency in business and admitting a failure and then detailing that failure for all to see and benefit from is quite admirable in my book. That’s just what one Houston business owner did recently. You can read her story here. She hosted […]

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Zoho, a tool bag favorite!

First let me start off by saying Zoho has not paid me for this review. I am just a huge fan of the brand! What is Zoho you ask? According to their site: “Zoho offers a comprehensive suite of award-winning on-line business, productivity & collaboration applications. Customers use Zoho Applications to run their business processes, […]

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It’s got to be right

Here’s a helpful tip that will save you time and money. You have to have the right product or service, for the right price, targeted to the right audience, accompanied by the right message, in the right medium to see success. Otherwise, you’re one frustrated business owner and marketer. Right Product/Service This goes back to […]

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Since it’s not going anywhere

It’s official. Social media isn’t going anywhere and businesses are learning how to navigate its waters and introduce their brand. Internet branding is an effective strategy business owners can employ to establish and solidify their position in the marketplace. Major brands use these strategies and expansion of their brand has been great.  Utilizing the Internet […]

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