I was five when Dolemite hit the big screen back in 1975 so I missed it and much of the Blaxploitation films of the era. I’d heard of movies like Shaft and Shaft Goes to Africa but never watched any of the movies. So when Netflix released Eddie Murphy’s Dolemite Is My Name, it was […]
Every so often I’ll hear a business owner declare that everybody is their customer. That their product or service will work for any and everybody and every time I hear this…I cringe. Defining your target audience is critical to your business success. I promise you don’t want everybody as your customer. Get a few seasoned […]
It’s really easy to forget about them—your target audience that is. Especially when you’re creating your brochure, your Website, your newsletter, your packaging. It’s really easy to get caught up in the greatness of your brand, your mission and your purpose; so much so that the target audience takes a back seat. Not about us. […]
Subscribe in RSS | iTunes Big business did something really cool for small businesses recently and I was thoroughly impressed. It seems Intuit is running a contest for small businesses. The prize you ask? A 30-second commercial during one of the most watched television events each year–the Super Bowl. [pullquote align=”left”] Margie Clayman Connect with […]
The Marketing Stylist brand is a year old this month. In this first year I’ve met some incredible people, was blessed with great clients and even learned a few lessons along the way (that’s code for made some mistakes). Here are a few things I learned from my first year as The Marketing Stylist. The […]
Finding the right message to connect with your audience doesn’t typically happen overnight. Did you know the popular odor eliminator Febreze initially struggled to connect with its audience and the project was almost scrubbed? It’s true. According to The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg, […]
I’ve witnessed an about face by two major companies in their advertising theme. DriveTime and J.G. Wentworth have shifted from their “humorous” or light-hearted advertising to ads designed to pull on one’s heart or convey compassion and understanding. DriveTime entered the market with a series of ads that were in my opinion silly and good […]
The marketplace is filled with every type of consumer you could possibly imagine. There are businesses that offer products and services to other businesses (B2B) and others that have offerings for consumers (B2C). Even the government and noprofit organizations are members of the marketplace. Yet the goal of each of these entities is not to […]
Here’s a helpful tip that will save you time and money. You have to have the right product or service, for the right price, targeted to the right audience, accompanied by the right message, in the right medium to see success. Otherwise, you’re one frustrated business owner and marketer. Right Product/Service This goes back to […]