How To Use Hashtags

You may remember it being called the pound sign, or the symbol for a rousing game of tic-tac-toe. Today it’s called the hashtag and it can help amplify your message on social media networks. How to use hashtags has caused some small business owners a bit of confusion. Especially when you see posts with hashtags like this: […]

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Getting media coverage for your event

Update: At the time of posting, I wasn’t certain if Houston bloggers had been included in the PR push for the Smahrt Girl event. Pamela Ellis, founder of the organization sent me a note to say that fellow blogger Mandy of CEOglam and Brevello also helped promote the event.   It’s prom season and Smahrt […]

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Link To My Site…Or Maybe Not

As long as I have been blogging, it has always been a good thing to include links to outside sources in your blog posts. Now backlinking is still a gray area for me. Yahoo still won’t let me participate as an expert and answer questions because of some erroneous online advice I followed years ago. […]

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ShopTalk Ep 15: Customer Service and the Bottom Line

This show has been archived and is no longer in production. However, please enjoy the content! ________________ If you don’t think there’s a direct correlation between customer service and the bottom line you’d be sadly mistaken. Ninety-six percent of customers who have a bad service experience with your company is likely to leave your company […]

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Brilliant! How You Can Duplicate Zoho’s Marketing Strategy

This out-of-the-box marketing campaign was sheer genius and it’s not just because I’m a fan of Zoho products. One of Zoho’s competitors hosted a conference in San Francisco and of course Zoho wasn’t invited. But potential Zoho customers would be there and we all know the name of the game is to be where your customers or potential customers […]

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