You may remember it being called the pound sign, or the symbol for a rousing game of tic-tac-toe. Today it’s called the hashtag and it can help amplify your message on social media networks. How to use hashtags has caused some small business owners a bit of confusion. Especially when you see posts with hashtags like this: […]
If it’s been more than five, no say 10 years since you’ve had to sell or pitch a product or service, forget everything you previously learned. The birth of the internet and dawn of the Information Age has forever changed how we sell in the 21st century. My husband is a supervisor for a big […]
I was listening to a podcast and I couldn’t believe what I heard. An idea was being pitched to a room full of executives; the CMO, COO, they were all there. They were asked to complete the following statement. Brand X is (fill in the blank). There was silence. These executives couldn’t say what the […]
Update: At the time of posting, I wasn’t certain if Houston bloggers had been included in the PR push for the Smahrt Girl event. Pamela Ellis, founder of the organization sent me a note to say that fellow blogger Mandy of CEOglam and Brevello also helped promote the event. It’s prom season and Smahrt […]
Every so often I’ll hear a business owner declare that everybody is their customer. That their product or service will work for any and everybody and every time I hear this…I cringe. Defining your target audience is critical to your business success. I promise you don’t want everybody as your customer. Get a few seasoned […]
As long as I have been blogging, it has always been a good thing to include links to outside sources in your blog posts. Now backlinking is still a gray area for me. Yahoo still won’t let me participate as an expert and answer questions because of some erroneous online advice I followed years ago. […]
This show has been archived and is no longer in production. However, please enjoy the content! ________________ If you don’t think there’s a direct correlation between customer service and the bottom line you’d be sadly mistaken. Ninety-six percent of customers who have a bad service experience with your company is likely to leave your company […]
I’m what the airline industry would call a leisure traveler. I buy my airline tickets at least 21 days in advance to get the best deal. I’m also a native Californian residing in Houston so I would always see a nice jump in my frequent flyer miles when I went back home to visit. Still, […]
When my kids were little, they used to watch Barney, a big purple dinosaur who would sing and dance and teach kids life lessons. One of the songs on the show taught that please and thank you were magic words and that if you wanted good things to happen, these were the words that should […]
This out-of-the-box marketing campaign was sheer genius and it’s not just because I’m a fan of Zoho products. One of Zoho’s competitors hosted a conference in San Francisco and of course Zoho wasn’t invited. But potential Zoho customers would be there and we all know the name of the game is to be where your customers or potential customers […]